I have been a Lecturer in Marketing at De Montfort University since 2014 teaching E-Marketing, Brand Management, International Marketing, Services Marketing, Marketing Research, Research Methodology and Creative Brand Strategy.
I was responsible for delivering tutorials as well as leading the Brand Management and Creative Brand Strategy modules (acting Module Leader 2015-2016).
I have also taught at DMUs affiliated college (Leicester International Pathway College-LIPC) since 2015 delivering Marketing and Human Resources Modules. I have also supervised postgraduate dissertations during this period (12 students in total).
My teaching has been informed by research and a passion to create engaging and creative learning environments. I encourage students to explore changes in the environment and implications for marketing theory and practice.
To this end, I recently completed an MA in Education degree specifically looking at use of mobile technology and emerging mobile oriented approaches (e.g. Location Based Services) for enhancing student engagement and experience.
I completed a PhD in Marketing titled, “Consumer Location Based Service Perceptions and Response: a focus on Location Based Services and emerging mobile lifestyles.”
Therefore my research interests lie at the intersection of marketing, new technology and emerging consumer behaviour.
I am particularly interested in exploring further the emergence of a new type of empowered consumer (transumer) in both Marketing and Education.