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Miss Sahar Bakr

Job: Lecturer in Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: 07587727525



Personal profile

Sahar joins DMU as a lecturer and researcher in marketing. A pharmacist by background she holds an MSc in Biotechnology and Entrepreneurship and is currently finishing her PhD at the University of Nottingham which focuses on consumer use of digital wearable devices in the context of health and fitness self-monitoring. Sahar spent time in the pharmaceutical and medical device industry as a Product Manager, where she managed several social media campaigns and worked with organisations to launch both consumer (B2C), and medical-grade (B2B) products successfully in the MENA region.

Her experience in industry has formed the basis of her teaching ‘ethos’, which is centred around the power of industry-focused marketing education and the application of theoretical concepts, to real-life situations. Before joining DMU, Sahar lectured at the University of Nottingham and Birmingham City University. During that time, she taught several modules on undergraduate, MSc, and MBA courses which included Global Marketing, Digital Entrepreneurship, Entrepreneurial Marketing and Project Management.

Publications and outputs

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Research interests/expertise

  • Service marketing
  • Digital services
  • Digital healthcare
  • Physical activity 
  • Practice theory
  • Entrepreneurial/SME marketing 
  • Consumer behaviour

Areas of teaching

Social Media Marketing, Entrepreneurial Marketing, International Marketing, Digital Entrepreneurship.


MSc Applied Biopharmaceutical Biotechnology and Entrepreneurship (ABBE); BSc Pharmacy

Courses taught

Principles of Marketing (MARK1500); Social Media Marketing (MARK2830)

Honours and awards

Best Speaker Award at the 2019 Midlands Doctoral Conference. December 2019. Awarded for presenting my PhD project entitled 'Exploring The Impact of Using Wearable Trackers for Physical Activity'

Membership of professional associations and societies

2021-2022 Member of council and the Academic Affairs of Conference and Capacity Building sub-committee - The British Academy of Management (BAM)

Full-time PhD council member – The British Academy of Management (BAM). 2020-2021. 

Professional licences and certificates

  • Certificate: 'Introduction to Nvivo 12 Pro'; Trainer: Elizabeth training (QSR Approved Trainer & Consultant)
  • Certificate: 'Accessibitlity of Teaching and Learning'; Institute: 'University of Nottingham' 
  • Certificate: 'Blended and Online Learning Design'; Institute: FutureLearn
  • Certificate: 'Cerified peer-reviewer'; institute: Elsevier Researcher Academy

Conference attendance

Health Humanities Conference- Nottingham 2021 
Midlands Doctoral Conference -Birmingham 2019 
Intelligent Health- Basel, Switzerland 2019
NUBS PhD and ECR Conference - Nottingham 2019

Consultancy work

Areas of Expertise: 
Digital Entrepreneurship/Entreprenurial marketing 
Biotech SME marketing strategy 
Digital Health marketing strategy 
Digital and wearable technology consumer research
Previous work: 
Worked with both start-ups (at multiple stages) and SMEs in the UK on a variety of projects that range from identifying a target market, conducting consumer research, assessing tech/platforms usability and advising on international market entry strategies. 
Availability: Y