Sahar joins DMU as a lecturer and researcher in marketing. A pharmacist by background she holds an MSc in Biotechnology and Entrepreneurship and is currently finishing her PhD at the University of Nottingham which focuses on consumer use of digital wearable devices in the context of health and fitness self-monitoring. Sahar spent time in the pharmaceutical and medical device industry as a Product Manager, where she managed several social media campaigns and worked with organisations to launch both consumer (B2C), and medical-grade (B2B) products successfully in the MENA region.
Her experience in industry has formed the basis of her teaching ‘ethos’, which is centred around the power of industry-focused marketing education and the application of theoretical concepts, to real-life situations. Before joining DMU, Sahar lectured at the University of Nottingham and Birmingham City University. During that time, she taught several modules on undergraduate, MSc, and MBA courses which included Global Marketing, Digital Entrepreneurship, Entrepreneurial Marketing and Project Management.