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Mr Roger Saunders

Job: Senior Lecturer in Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: Hugh Aston Building, De Montfort University

T: +44 (0)116 207 8260




Personal profile

I have 7 years experience as a sales and marketing consultant working with a diverse range of organisations including Marks & Spencer, Reed Business Call, Age UK, Tetra Pak and Procter and Gamble. I have spent the last 21 years teaching in higher education, including marketing, advertising, consumer behaviour, international marketing and tutoring students on PG Certificate Teaching courses. I have delivered extensive conference papers around metaphors in advertising and enhancing student engagement, satisfaction and achievement.

Publications and outputs

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Research interests/expertise


Persuasive Communication

Learning & Teaching


BA (Hons) English Language & Literature

MA Linguistics

Diploma in Marketing

PG Certificate in Teaching & Learning

Courses taught

Marketing Principles/Essentials

Advertising & Promotion


Consumer Behaviour

Retail Marketing

International Marketing

Advertising Campaign

Membership of external committees

External Examiner, Northampton University

Membership of professional associations and societies

Chartered Institute of Marketing, annual membership

OBTS, annual membership

Higher Education Academy, Senior Fellow, permanent position

Conference attendance

2008 “Metaphorical Advertising and Ostentatious Products”, Academy of Marketing, Aberdeen

2009 “Metaphors in print advertising”, Academy of Marketing, Leeds

2010 “Student retention and progression”, Worcester Teaching & Learning

2010 Media consumption and advertising research: A review”, Academy of Marketing, Coventry

2011 Student engagement, assessment & achievement”, Worcester Teaching & Learning

2012 “Improving student achievement through enhanced feedback”, Association of business Schools Teaching & Learning, Manchester

2012 “Improving student achievement through enhanced feedback”, RAISE conference, Southampton

2013 “Innovation in formative assessment”, Association of Business Schools Teaching & Learning, Nottingham

2013 “Innovation in formative assessment”, Teaching on the Edge (Winchester)

2013 “Why is groupwork always problematic and what can we do about it?” Worcester Teaching & Learning

2013 “Innovation in formative assessment”, RAISE conference, Nottingham

2014 “Applying learning to a business context: real world experience”, Association of Business Schools Teaching & Learning, Birmingham

2014 “Applying learning to a business context: real world experience”, Worcester Teaching & Learning

2014 “Improving student performance through enhanced engagement”, Teaching on the Edge (Winchester)

2015 “Enhancing student performance and feedback”, Association of Business Schools Teaching & Learning, York

2015 “Avoiding lectures like the plague”, Sheffiled Hallam Learning & Teaching

2016 “Enhancing the student learning experience”, Chichester Learning & teaching

2017 “Making tests fun” & “Stand-up for education: the use of humour for teaching and learning” Organisational Behaviour Teachers Conference, Providence University, Rhode Island, USA

Key articles information

2011 Saunders, R. (2011) Die Botschaften internationaler Weinwerbung, pp.237-266, in Fleuchaus, R. & Arnold, R. (Eds.) Weinmarketing. Wiesbaden: Gabler Verlag.

2012 Saunders, R. (2014) Improving Student Achievement Through Enhanced Feedback.   The International Journal of Management Education, Vol. 12 ( )2, pp.167-176.

Professional esteem indicators

Reviewer for Academy of marketing, Elsevier, Routledge and SAGE Publications

Awarded University Fellowship (Worcester)

Senior Fellow of the Higher Education Academy 

Case studies

Having delivered a number of papers to the Chartered Association of Business Schools Annual Learning & Teaching Conference I have been invited to deliver presentations on learning & teaching at Sheffield Hallam, Chichester, Winchester and most recently at the Teaching and Learning Conference of the Organisational Behaviour Teachers Society of America. My work in learning and teaching helped me achieve University Teaching Fellow status and more recently I have become a Senior Fellow of the Higher Education Academy.