Job: PhD student
Faculty: Business and Law
School/department: Leicester De Montfort Law School
Address: De Montfort University, The Gateway, Leicester, LE1 9BH
I am holding a BA (Hons) Global Business from Wrexham Glyndwr University and MSc International Business Management from The University of Northumbria. I have a keen interest in exploring, researching and understanding how cultural habits shape buying decisions. Passionate about this subject area, I am currently studying a PhD at De Montfort University Faculty of Business and Law.
The Institute for Evidence-Based Law Reform (IELR)
[Add Publications and Outputs content here]
Acculturation theory, social media, social identity Cultural integration, Purchase motivation
BA (Hons) Global Business, Wrexham Glyndwr UniversityMaster of Science Business With International Management, University of Northumbria Newcastle
Acculturation and Social Identity
My research focuses on the area of Acculturation and social identity in the context of the Bangladeshi community living in the UK. I wish to investigate the processes of adaptation different culture, by examining the effects of social media, cultural integration on the consumer purchase intention.
Dr. Gaye Bebek and Dr. Amy Takhar