Mrs Rachael Mabe

Job: Senior Lecturer in Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: Hugh Aston Building, De Montfort University

T: +44 (0)116 250 6539




Personal profile

I have worked in marketing since 2000, taking on a number of marketing and PR roles in industry, both agency and client-side.  My most recent work has been as a freelance marketing strategist and copywriter, working with a range of clients such as Warner Bros and Virgin Media.  My teaching covers a broad spectrum of marketing, public relations and branding subjects, but I have a key interest in content and digital marketing.  I am passionate about developing students and ensuring they have the skills and knowledge to help them succeed in their professional lives beyond university. 

Research group affiliations

Strategic marketing, content marketing, and marketing communications, buyer behaviour and decision making process

Areas of teaching

  • Marketing
  • Advertising
  • Public Relations 


  • BSc Media & Communications (Loughborough University)
  • Postgraduate Diploma in Marketing (MMU)

Courses taught

  • Advertising & Promotion
  • Contemporary Issues in Advertising & PR

Honours and awards

  • Chartered Institute of Marketing (CIM) – Best Public Sector Campaign 2011
  • Commended for Teaching Excellence (CIM) – Stakeholder Marketing, Delivering Customer Value through Marketing and The Marketing Planning Process

Membership of external committees

  • Chartered Institute of Marketing (CIM) Constitution & Ethics Committee – January 2016 ongoing 

Membership of professional associations and societies

Chartered Institute of Marketing (CIM)

the Institute of Direct & Digital Marketing (IDM)

Rachael mabe

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