Dr Mohammed Cheded

Job: Lecturer in Marketing, VC2020

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0)116 250 6138

E: mohammed.cheded@dmu.ac.uk

W: www.dmu.ac.uk


Personal profile

I have joined DMU in May 2018 as VC2020 lecturer in Marketing. I am primarily interested in the sociological aspects of consumption, markets and health. My research takes an interdisciplinary perspective drawing on sociology, anthropology and linguistics – focusing on topics such as inequality, identity construction, and power relations.

My current research is at the intersection of Market Studies, and the Sociology of Health and Illness. My PhD study focused on genomics, genetic subjectivities, and the consumption of preventive solutions. I am particularly fascinated by questions related to how scientific and academic knowledge participate in shaping new subjectivities and forms of consumption.

I would welcome PhD applicants interested in consumption and markets studies broadly interpreted, critical marketing, (critical) gender studies on consumption and markets, healthcare markets, and many more.

Publications and outputs 

Cheded, M. 2018, Studying selfhood as spatio-temporal and moral locations, Conference Paper, British Academy of Management, Sep 2018.

Cheded, M. and Hopkinson G. 2018, Intersectionality between gene and gender: biopolitics and the control of risky female bodies, Conference Paper, 43th conference of Macromarketing society, Jul. 2018.

Cheded, M. et al. 2018, Metaphors and markets: On usure, iterability, and performativity, Conference Paper, 5th Interdisciplinary Market Studies Workshop, Jul. 2016.

Cheded, M. et al. 2016, Attribution processes in anti-risk consumption, Conference Paper, 4th Interdisciplinary Market Studies Workshop, Jun. 2016.

Cheded, M. 2014, Risk Politics and the Shaping of markets: Deconstructing ‘risky’ bodies, ‘anti-risk’ treatments, and ‘at-risk’ markets, Conference Paper, What’s so critical about your Critical Management Studies PhD? Sep. 2014.

Hopkinson G, and Cheded, M. 2014, Ante-narrative struggle in market making, Conference Paper, 3rd Interdisciplinary Market Studies Workshop, Jun. 2014.

Cheded, M. 2014, Welcome to the Evidence Factory: Story of a Body, a Pill, and a market, Conference Paper, 4th Postgraduate Science and Technology Studies Conference, Jan. 2014.

Research interests/expertise

Market Studies

Critical Marketing


Sociology of Consumption

Sociology of Health and Illness


PhD in Marketing (Lancaster University)

MRes in Advanced Marketing Management (Lancaster University)

MBA (Ecole Superieure de Gestion Paris)

Pharmacist (University of Oran)

Courses taught

Marketing Research UG (MARK 2302) - Module leader.

Marketing Decision Making UG (MARK 1600) - Module tutor.

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