Hsu, J-H, and Omar, S. (2020). To Give or Not to Give: The Roles of Narcissistic Grandiosity and Narcissistic Vulnerability in Gift-Giving. The 2020 Conference of the Association of Consumer Research, Oct 1-4, Online
Takhar, A., Moldes, O., Hsu, J-H (2019). The Relational Consumer: Pro-Social Spending and Gift Giving Behaviours. The 2019 Summer AMA conference, August 9-11, Chicago, US
Hsu, J-H and Brakus, J (2018). The influence of multi-modal sensory primes on consumers’ evaluation of green products. The 2018 Global Marketing Conference (GAMMA)- Neuromarketing and Psychophysiology. July 26 – 29, Tokyo, Japan.
Hsu, J-H and Brakus, J (2018). Of morals and scents: How multi-modal priming affects consumers’ green product evaluations. European Marketing Academy Annual Conference 2018. May 29- June 1, Glasgow, UK.