Job: Lecturer in Marketing (VC2020)
School/department: Leicester Castle Business School
Address: De Montfort University, The Gateway, Leicester, LE1 9BH
T: +44 (0)116 257 7217
Dr Jen-Hsien Hsu is a marketing lecturer (VC2020) at De Montfort University. He obtained his PhD in marketing from Leeds University Business School, with specific emphasis in the areas of consumer decision-making, ethical consumptions, and sensory marketing.
The Centre for Enterprise and Innovation (CEI)
Sensory Marketing, Decision-Making, Priming, Ethical Consumption
PhD in Marketing, Leeds University Business School
Principles of Marketing, Marketing Decision Making, Consumer Behaviour, Marketing Research
Member, Society for Consumer Psychology
Member, American Marketing Association
Of morals and scents: How multi-modal priming affects consumers’ green product evaluations
Tiger mom vs. panda dad: Parental mindsets and education investment on children
Fluctuated organizational citizenship behavior? An investigation of the sequential decisions
Mr Adam Oozeerally (3rd supervisor)
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