Dr Georgios Tsimonis

Dr. Georgios Tsimonis is currently working as a Senior Lecturer in Marketing at De Montfort University, Leicester, UK and is the acting Programme Leader for the MSc Marketing Management Programme.
In 2019, he became a Fellow of the Higher Education Academy (FHEA).

He holds a PhD in Marketing from Athens University of Economics & Business, Greece, with a focus on the use of Social Media as a brand building tool. His research interests and expertise lie in the fields of Social Media Marketing, Digital Marketing, Relationship Marketing, Consumer Behaviour, and Services Marketing.

Across his years of experience in Higher Education, Dr Tsimonis has developed, delivered and led numerous postgraduate and undergraduate marketing modules, demonstrating his commitment to providing an exceptional educational experience for his students.
As a lecturer, Dr Tsimonis is deeply committed to the academic success and well-being of his students. Throughout his teaching career, he has prioritised student satisfaction and providing support throughout their learning journey. He is dedicated to creating a learning environment that encourages intellectual curiosity, critical thinking, and academic excellence, while also ensuring that his students receive the personalized attention and guidance they need to achieve their goals.

Alongside his teaching responsibilities, Dr Tsimonis prioritises his research work, aiming to develop a publication portfolio of research articles in top-ranked marketing journals and secure funding for new research projects.

His research work appears in several high-ranked marketing journals, including the International Journal of Market Research, Journal of Retailing & Consumer Services, Marketing Intelligence & Planning, the International Journal of Internet Marketing and Advertising, and the International Journal of Quality and Service Sciences. Additionally, he has presented numerous scientific articles at international marketing conferences, such as the Academy of Marketing Science (AMS), the Academy of Marketing Conference (UK), and AMA SERVSIG.

The Centre for Enterprise and Innovation (CEI)

Omar, S., Mohsen, K., Tsimonis, G., Oozeerally, A. and Hsu, J.-H. (2021), “M-commerce: The nexus between mobile shopping service quality and loyalty”, Journal of Retailing & Consumer Services, Vol. 60. https://doi.org/10.1016/j.jretconser.2021.102468

Tsimonis, G., Dimitriadis, S. and Omar, S. (2020), “An Integrative Typology of Relational Benefits and Costs in Social Media Brand Pages”, International Journal of Market Research, Vol. 62, No. 2, pp. 216-233. https://doi.org/10.1177%2F1470785318822270

Tsimonis, G., Dimitriadis, S. and Koritos, C. (2018), “Examining Relational Benefits and Costs in an online non-transactional context”, International Journal of Internet Marketing and Advertising, Vol. 12, No. 2, pp. 122-137. http://dx.doi.org/10.1504/IJIMA.2018.10011680

Tsimonis, G. and Dimitriadis, S. (2014), “Brand Strategies in Social Media”, Marketing Intelligence & Planning, Vol. 32, No. 3, pp. 328 – 344. http://dx.doi.org/10.1108/MIP-04-2013-0056

Santouridis, I., Trivellas, P. and Tsimonis, G. (2012), “Using E-S-QUAL to measure internet service quality of e-commerce web sites in Greece”, International Journal of Quality and Service Sciences, Vol. 4, No. 1, pp. 86 – 98. http://dx.doi.org/10.1108/17566691211219751

Social Media Marketing, Digital Marketing, Relationship Marketing, Consumer Behaviour, Services Marketing

Digital Marketing, Research Methods, Brand Management

Fellow of th Higher Education Academy (FHEA)

Phd in Marketing, Athens University of Economics and Business, Greece

MSc in Management, Staffordshire University, UK

Postgraduate Certificate in Learning and Teaching in Higher Education (PGCLTHE), De Montfort University, UK

BSc in Economics, University of Thessaly, Greece

Research Methods, Creative Brand Strategy, The Digital and Social Media Context of Business

“Award for Research Excellence: Highly Cited Paper”, Research Oscars, Faculty of Business and Law, De Montfort University, 12 July 2018.

GCRF (Global Challenges Research Fund) Fund (£24,995), The Academy of Medical Sciences, UK: “Realising Education’s Promise for Children Refugees from Syria: Assessment of Education Provision and Learning Environments in Iraq”.

Co-Investigator

Aim of Project:

This project aims to address the education challenges faced by young children in refugee camps in the Kurdistan Region of Iraq (KR-I). Due to prolonged conflict, KR-I hosts 97% of Syrian refugees in Iraq and over a million internally displaced people, including vulnerable host communities. This research aims to explore the challenges parents and young children face in accessing education, as well as how learning technologies such as e-learning and m-learning can help facilitate learning in refugee camps. The goal is to contribute to education policy necessary for the integration of youth into society and work environments to combat radicalization.

Tsimonis, G. and Dimitriadis, S. (2019), “The Conceptualisation and Measurement of Perceived Value in Social Media: The Case Of Facebook Brand Pages”, 2019 Academy of Marketing Science Annual Conference, Vancouver, BC, Canada.

Tsimonis, G., Dimitriadis, S. and Omar, S. (2018), “An Integrative Typology of Relational Benefits and Costs in Social Media Brand Pages”, Academy of Marketing Conference 2018, Stirling, UK.

Tsimonis, G. and Dimitriadis, S. (2014), “Consumer-Brand Relationships in Social Media”, Academy of Marketing Conference 2014, Bournemouth, UK.

Tsimonis, G. and Dimitriadis, S. (2014), “Relational Benefits & Costs in Social Media Brand Pages”, AMA SERVSIG, Thessaloniki, Greece.

Tsimonis, G. and Dimitriadis, S. (2011), “Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers”, 3^rd Biennial International Conference on Services Marketing, Çeşme, İzmir, Turkey.

Santouridis, I., Trivellas, P. and Tsimonis, G. (2011). “Using E-S-Qual to Measure Internet Service Quality of E-commerce Websites in Greece”, 14^th QMOD conference on Quality and Service Sciences, San Sebastian, Spain.

Dimitriadis, S., Tsimonis, G. and Koritos, C. (2010). “Do Relationship Building Websites Pay Off? An Investigation of The Role Of Relational Benefits And Costs Within An FMCG Context”, Academy of Marketing Conference 2010, Coventry, UK.

Chatzopoulou, E. and Tsimonis, G. (2010). “Shopping Malls: Just Another Shopping Place? The Case of Physical Environment Quality”, Academy of Marketing Conference 2010, Coventry, UK.

Dimitriadis, S. and Tsimonis. G. (2009), “Exploring the relative importance of customers’ perceived relationship benefits and costs in the context of an e-service”, 2^nd Biennial International Conference on Services Marketing, Thessaloniki, Greece.

Omar, S., Mohsen, K., Tsimonis, G., Oozeerally, A. and Hsu, J.-H. (2021), “M-commerce: The nexus between mobile shopping service quality and loyalty”, Journal of Retailing & Consumer Services, Vol. 60. https://doi.org/10.1016/j.jretconser.2021.102468

Tsimonis, G., Dimitriadis, S. and Omar, S. (2020), “An Integrative Typology of Relational Benefits and Costs in Social Media Brand Pages”, International Journal of Market Research, Vol. 62, No. 2, pp. 216-233. https://doi.org/10.1177%2F1470785318822270