Dr Georgios Tsimonis

Job: Lecturer in Marketing (VC2020)

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort, University, The Gateway, Leicester, LE1 9BH

T: 0116 257 7930

E: georgios.tsimonis@dmu.ac.uk

W: www.linkedin.com/in/georgiostsimonis


Personal profile

Dr Georgios Tsimonis is currently working as Lecturer in Marketing at the Department of Strategic Management and Marketing, De Montfort University. He is the Module Leader for the postgraduate modules of 'Creative Brand Strategy' and 'Research Methods for Marketers'.

He holds a PhD in Marketing from Athens University of Economics and Business. The title of his doctoral thesis is: “Exploring Relationship Quality and its Antecedents in the Social Media context: The Application of the Relational Benefits and Costs approach”

He also holds a Master (MSc) in “Management” from Staffordshire University, UK, and a Bachelor's Degree in Economics from University of Thessaly, Greece.

His research appears in ABS listed marketing journals such as the International Journal of Market Research, Marketing Intelligence and Planning, the International Journal of Internet Marketing and Advertising, and the International Journal of Quality and Service Sciences. He has also announced several scientific articles in various International Marketing conferences such as the Academy of Marketing Science (AMS), the Academy of Marketing Conference (UK), and AMA SERVSIG.

Research group affiliations

The Centre for Enterprise and Innovation (CEI)

Research interests/expertise

Social Media Marketing, Digital Marketing, Relationship Marketing, Consumer Behaviour, Services Marketing

Areas of teaching

Digital Marketing, Research Methods, Branding


Phd in Marketing, Athens University of Economics and Business, Greece

MSc in Management, Staffordshire University, UK

BSc in Economics, University of Thessaly, Greece

Courses taught

Research Methods, Creative Brand Strategy, The Digital and Social Media Context of Business

Honours and awards

“Award for Research Excellence: Highly Cited Paper”, Research Oscars, Faculty of Business and Law, De Montfort University, 12 July 2018.

Membership of external committees

Editorial Board Member in International Journal of Business and Economics Research

Conference attendance

Tsimonis, G. and Dimitriadis, S. (2014), “Consumer-Brand Relationships in Social Media”, Academy of Marketing Conference 2014, Bournemouth, UK.

Tsimonis, G. and Dimitriadis, S. (2014), “Relational Benefits & Costs in Social Media Brand Pages”, AMA SERVSIG, Thessaloniki, Greece.

Tsimonis, G. and Dimitriadis, S. (2011), “Brand Pages on Social Media. What for? Exploratory evidence from digital marketing managers”, 3rd Biennial International Conference on Services Marketing, Çeşme, İzmir, Turkey.

Santouridis, I., Trivellas, P. and Tsimonis, G. (2011). “Using E-S-Qual to Measure Internet Service Quality of E-commerce Websites in Greece”, 14th QMOD conference on Quality and Service Sciences, San Sebastian, Spain.

Dimitriadis, S., Tsimonis, G. and Koritos, C. (2010). “Do Relationship Building Websites Pay Off? An Investigation Of The Role Of Relational Benefits And Costs Within An FMCG Context”, Academy of Marketing Conference 2010, Coventry, UK.

Chatzopoulou, E. and Tsimonis, G. (2010). “Shopping Malls: Just Another Shopping Place? The Case of Physical Environment Quality”, Academy of Marketing Conference 2010, Coventry, UK.

Dimitriadis, S.  and Tsimonis. G. (2009), “Exploring the relative importance of customers’ perceived relationship benefits and costs in the context of an e-service”, 2nd Biennial International Conference on Services Marketing, Thessaloniki, Greece.

Recent research outputs

Tsimonis, G. and Dimitriadis, S. (2014), “Brand Strategies in Social Media”, Marketing Intelligence & Planning, Vol. 32, No. 3, pp. 328 – 344. http://dx.doi.org/10.1108/MIP-04-2013-0056

Santouridis, I., Trivellas, P. and Tsimonis, G. (2012), “Using E-S-QUAL to measure internet service quality of e-commerce web sites in Greece”, International Journal of Quality and Service Sciences, Vol. 4, No. 1, pp. 86 – 98. http://dx.doi.org/10.1108/17566691211219751

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