Job: Principal Lecturer, Strategic Management and Marketing
Faculty: Business and Law
School/department: Leicester Castle Business School
Address: De Montfort University, The Gateway, Leicester, LE1 9BH
T: +44 (0)116 207 8227
David is the programme leader for the department’s MSc Marketing and Advertising programmes. His main teaching area is in the area of advertising and marketing communications - at both undergraduate and postgraduate levels.
David’s research interest focuses on product placement and branded entertainment. Journal publications include the Journal of Business Ethics and the Journal of Marketing Management.
Advertising, Marketing Communications, Campaign Planning, MSC project
PhD, MBA, CIM Dip, BA
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