Dr Brian Harman

My broad research interests lie within the fields of consumer behaviour, social influence, marketing and advertising. I am particularly interested in the (non)conscious processes that influence consumer perceptions, behaviours and decision-making. I received my PhD in Marketing (Consumer Behaviour) from Dublin City University.

I have held a number of teaching posts at different institutions; the University of Reading (UK), the University of Limerick (Republic of Ireland) and at the National College of Ireland. In recent years, I have taught a wide variety of marketing related subjects; Consumer Behaviour, Advertising and Branding, Principles of Marketing, Services Marketing, B2B Marketing, Strategic Marketing for Tourism, and Qualitative Research Methods. In the past, I have also worked in industry as a market researcher, both in the Republic of Ireland and overseas.

Irish Academy of Management

European Social Cognition Network

[Add Key Research Outputs information here]

Consumer Behaviour, Social Influence, Marketing, Advertising

Consumer Behaviour

PhD, M.B.S. Bachelors in Business Studies

Consumer Behaviour

PhD, March 2017, Dublin City University, Republic of Ireland

M.B.S. in Business Studies, Sept 2008, Cork Institute of Technology, Republic of Ireland

Honours Degree in Business Studies, Sept 2005, Cork Institute of Technology, Republic of Ireland

Marketing Institute of Ireland

Irish Academy of Management

European Social Cognition Network

HEA Fellow

CONFERENCE PROCEEDINGS

Harman, B., Bosak. J. & Fennis, B. (2014). The Counterarguing Mindset: A pièce de

résistance. 17^th Irish Academy of Management Conference, Limerick (University of Limerick), Sept 4 -5^th, 2014.

Harman, B. & Murphy, M. (2010). Driven to Excess: An analysis of the causes of young male driver deaths and injuries, The 9^th International Congress of the International Association of Public and Non-Profit Marketing, Bucharest, June 10 – 11, 2010.

COLLOQUIA, CONFERENCES & SPECIAL INTEREST GROUPS

Harman, B., Bosak. J. & Fennis, B. (2015). How mindsets regulate consumer resistance.

The 1^st Consumer Research Special Interest Group, Academy of Management, Chester, England, April 27^tt, 2015.

Harman, B., Bosak. J. & Fennis, B. (2013). How mindsets influence consumer perceptions. The 15th European Social Cognition Network (ESCON) Transfer of Knowledge Conference, Vilnius, Lithuania, August 27th – 1st of September, 2013.

Harman, B., Bosak. J. & Fennis, B. (2013). The unconscious effects of consumer mindsets. Irish Academy of Management Doctoral Colloquium, National College of Ireland, Maynooth, 23rd April 2013.

 Harman, B., Bosak. J. & Fennis, B. (2012). The carryover effects of priming in consumer behaviour domains. Irish Academy of Management Doctoral Colloquium, National College of Ireland, Maynooth, 5^th Sept 2012.

Harman, B. & Murphy, M. (2008). The application of social marketing in reducing road traffic accidents among young male drivers: An investigation using physical fear threat appeals. International Journal of Business and Management, 3, (7), 129-139.

Harman, B. & Murphy, M. (2008). Reducing road traffic accidents among young male drivers: An investigation using social marketing”, Irish Business Journal. 4, (1), 68-79.