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They can play

As the eyes of the world turn on Brazil for the World Cup, DMU brings its expertise to Sao Paulo with a major exhibition examining the legacy of Brazilian football.


About the Exhibition

De Montfort University (DMU) marks the World Cup with a special exhibition in Brazil celebrating the contribution Brazilian footballers have made to the European game.

The free exhibition, called They Can Play – after England manager Sir Alf Ramsey’s brief but profound comment on Brazil’s famous 1970 World Cup team – will be based at British Brazil House, São Paulo, between 8 June and 16 July.

Lead academic for the exhibition is Dr Neil Carter | , senior research fellow at DMU’s renowned International Centre for Sports History and Culture | – the world’s leading centre for academic research into the history of sport. The They Can Play exhibition is curated by Professor Vanessa Toulmin, of the University of Sheffield, with Creative Direction by Nick Bax and Design by Human Studio. The project manager for the exhibition is Abi Ledwith, of DMU.

Visitors to the exhibition will learn about the historical importance, contribution and legacy of Brazil’s football players from its origins in 1895 to the genius of Pele and Ronaldo.

And as it is running throughout the World Cup, visitors will be able to see all the games screened live on a big-screen TV as part of the exhibition.

DMU is dedicated to sharing knowledge beyond its campus boundaries. This exhibition not only celebrates the work of our academics on an international platform, it showcases the innovative, creative approach which the university takes to every subject.

They Can Play | from Humanstudio | on Vimeo | .

Virtual Gallery

You don’t have to go to Brazil to see this incredible DMU exhibition. We have created an online gallery for you to visit.

Using a football as a guide, “kick” your way around the exhibition, visiting the virtual displays and learn about the players who have shaped Brazil’s footballing history.

Below are links for you to download the gallery onto your computer. Simply click on Windows or Mac, depending on which computer you have, and begin the download. When prompted, click on the .exe file to view the gallery.

Virtual gallery - Windows PC (Download ZIP Archive 145MB) |

Virtual gallery - Mac OS X (Download ZIP Archive 150MB) |

Please note, the gallery is not available on tablets or smartphones.


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