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International Marketing and Business BA (Hons)

Number 1 Business School in the Midlands for student satisfaction*


Reasons to study International Marketing and Business at DMU:

The International Marketing and Business BA at DMU links international marketing and business theories with the realities of operating as a marketer in the commercial world and keeping pace with the continuous challenges of operating in a global economy.

At a time when the graduate employment market is very competitive, having a recognised competence in a foreign language can set you apart from most other graduates and thus enhance your career prospects. This course combines International Marketing and Business with the study, from beginners’ or post-GCSE level, of a foreign language.

You will take a 30 credit beginners’ or post-GSCE module in your chosen language, which will equate to two hours of language classes and one hour of cultural studies per week, learning about the country and its people. You will also have the opportunity to put your skills into practice by studying abroad between years two and three.

We currently offer the following language combinations: 

  • International Marketing and Business with French (at beginners' or post-GCSE level)
  • International Marketing and Business with Mandarin Chinese (at beginners' level only), with the opportunity to learn about Chinese life and culture on campus at the Confucius Institute

*Q22 Overall Satisfaction, FT UG: Accounting, Business Studies, Finance, Management, Marketing, HRM, NSS 2015

More courses like this:

Marketing BA (Hons)
Business and Management MBus
Business and Marketing BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course codes: NNM1

Duration: Three years full-time, four years with a placement.

Fees and funding: £9,000

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

UCAS course codes: NNM1

Duration: Three years full-time, four years with a placement.

Fees and funding: £11,750

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

How to apply: International students can apply to study at DMU directly using our online applications portal.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

  • Typical offers at 112 UCAS Points. You need to study at least two subjects at A Level or equivalent grades (eg BTEC**)
  • Five GCSEs at grades A–C including English Language and Maths
  • Pass QAA Accredited AHE course and GCSE Maths and English grade C (Language or Literature) or recognised equivalent
  • International Baccalaureate: 28+ Points

** Further information about BTEC equivalencies

Mature students

We welcome applications from mature students with non-standard qualifications and recognise all other equivalent and international qualifications.

English language

If English is not your first language, an IELTS core of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required.

UCAS Tariff changes

Students applying for courses starting in September 2017 will be made offers based on a new UCAS Tariff. Find out more.

Structure and assessment


Course modules

Teaching and assessment



Year 3

Plus option modules from the following indicative list:

* Only applicable to those students who have undertaken a placement year

NB: Language students take two language modules in each year: one language skills and one cultural appreciation.

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test. A number of modules use active assessments; role-plays and simulations. This course develops creative individuals prepared to face the challenges of the business world. Assessment is typically weighted as follows in your first year:

  • Exam: 29%
  • Coursework: 71%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session. 

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.


The International Marketing and Business programme is a Chartered Institute of Marketing (CIM) and Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner.

Facilities and features

Hugh Aston Building

You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.

Facilities include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work and quiet study zones for individual work. 

The faculty has a large number of high-spec IT labs. The DMU bookshop stock a number of core text books and a range of background reading for your course, along with a variety of stationery.

The Oasis café in Hugh Aston provides Costa Coffee as well a range of snacks and refreshments. 

Library services

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

Campus Centre

This is DMU’s social hub, housing a large food court, shops, the Lobby bar, De Montfort Students’ Union (DSU), performance studios and our chaplaincy.

There are also Conference Rooms, allowing us to host a variety of events from workshops, lectures, practical sessions and group work to exhibitions.

In March 2016 work started in the centre to create a state-of-the-art new home for DSU, making it more visible, offering more breakout space and giving better access to its key services.

Opportunities and careers



This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Our dedicated #DMUglobal High Flyers Award offers ambitious students a discount of up to £1,000 towards a #DMUglobal opportunity (terms and conditions apply).



An optional paid placement year offers invaluable professional experience.

We can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement. 

We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.

Our students have taken placements with companies including Telefonica (O2), FedEx, Virgin Holidays and Volkswagen.

For further details visit our placements page or contact @DMUBALPlacements.


Graduate careers

This course develops highly employable graduates sought after by companies who now need to have a global understanding.

Studying International Marketing and Business gives you the flexibility to pursue careers in a worldwide marketplace with leading multinational corporations.

Job opportunities may involve dealing with global and cultural business issues, generating sales in foreign markets, developing products for global markets or creating an international marketing communications campaign.

Recent graduates have progressed to roles such as Brand Manager at Spirit Healthcare, Frontline Marketing Analyst at Barclays and Network Developer at Volkswagen Group. 

DMU Open Days

Our next Open Day takes place on Saturday 12 November 2016, book your place today. 

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Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

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How to apply

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

Student support
De Montfort Students' Union


Find out why our students are proud to say #IchoseDMU. Find out more.



We offer a range of high-standard accommodation for our students, with nine halls of residence – and around 2,300 rooms – all of which are within easy walking distance of the campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.


Student support

We have a dedicated team to help deal with any issues you may have before, during and after your studies. From finding accommodation and settling in, to arranging academic support during your studies – our support team can help directly or point you in the right direction of someone who can. Find out more.


De Montfort Students' Union

Run by students for students, DSU now offers more than 120 societies as well as 40 sports clubs. You can also get involved in the award-winning Demon Media group, volunteer to help in the community, become a course or faculty rep, and take part in the union’s annual elections. Find out more.

Fees and funding
Fees and funding

Find out what financial help you can access during your studies at DMU.

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Explore the DMU campus

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