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Fashion Buying with Marketing BA (Hons) module details

 

Year one (Level 4)

Buying Skills
Reviews the role and responsibilities of the buying office, has an introduction to ‘comp shops’, trend forecasting, negotiation and the buying cycle

Textile Technology
Provides you with an awareness of textile materials. It includes theoretical and practical activities based on fibres, yarns, woven, knitted and physical testing methods. Practical sessions enhance knowledge of materials and products, and how they relate to industrial technology

Fashion Communication
Teaches you Photoshop and Illustrator in the CAD labs. You will then either work on contemporary contextual study for the design students, or the 4P's of marketing from a fashion perspective for marketing students

Fashion Technology
This module enables you to understand the main processes of a garment’s life cycle, from design concept through to production within the clothing manufacture processes

Year two (Level 5)

Core Buying
Involves an in-depth review of how the buying process works and how garment designs are produced overseas then shipped back to UK stores. This is a complex process involving many stages with one of the most intricate critical paths in industry. This module explores the strategic and trading elements of a buying office. It also includes careers support, CAD development and technical aspects

Fashion Marketing
This module provides you with an insight of fashion marketing and how the industry uses specific tools to promote products and attract consumers. Subjects studied include market research, marketing strategies, PR, brands and brand extensions

Product Development
This module provides you with an understanding of the product development process combining theory and practice of how fashion and textile products are designed, developed and ultimately brought to market

Year three (Level 6)

Sourcing and Supply
This module focuses on the global sourcing of a textile product and examines some of the challenges faced by buyers and merchandisers. You will consider how to source a textile product, flexibility of supply and quick response, managing quality, international distribution and supply chains, international political legislation and other issues

Major Project – Dissertation
This module is the culmination of your studies to date and will develop and explore your skills and experience. The project will take the form of a dissertation based on original research

Fashion Management
This module establishes new innovations in global retailing, visual merchandising, promotional techniques and new directions in consumer demand. The impact of external events on retailing will also be considered

Note: All modules are subject to change in order to keep content current.

 
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