First year
You will gain a deep understanding of marketing and you will understand why digital and social media elements of marketing are so critical.
In particular, you will:
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Gain a thorough understanding of all functions (Marketing, HR, Strategy, Finance) in business
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Learn in detail about Social Media and apply basic tools
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Have a rich understanding of Digital Marketing, its evolution and its importance in business
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Participate as a company in a marketing simulation game
Key Subjects such as:
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Principles of Marketing
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Introduction to Entrepreneurship
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Financial Decision-Making
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Marketing Decision-Making
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Understanding Organizations
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The Digital and Social Media Context of Business*
Second year
In Year Two, you will analyze develop interactive web campaigns and apply Digital and Social Media techniques
Key learning includes:
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Analysing customer engagement online with internet research tools
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Applying Social Media Analysis in specific markets
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Undertaking a Direct Marketing Campaign that will include Web-based analysis and planning
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Applying Digital Marketing Tools (Search Metrics, Web Analytics, Customer Content Management)
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Planning and managing a website
Key Subjects such as:
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Interactive and Direct Marketing
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Customer Insight
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Brand Management OR
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Advertising and Promotion
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Digital and Social Media Marketing*
PLUS 2 Electives form Options such as:
Web Planning and Design, Marketing Research, Developing Enterprise, and Design of New Media Content.*
Third year
In Year Three you may undertake an optional Industry Placement. This is a paid placement within a marketing agency or business for one year.
Final year
This year focuses on how marketers can integrate Digital and Social Media into marketing strategy. You will be able to create and develop your own ideas.
Shape your year:
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Design and implement your own Digital Marketing Project
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Create and maintain your own e-Portfolio - useful for job search
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Plan and design an Interactive Marketing campaign
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Develop your confidence in Social Media Analytics and the Design of Social Media Content
Key Subjects such as:
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E-Marketing
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Interactive Marketing Campaign
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Strategic Marketing Management
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Digital Marketing Project
PLUS 2 Electives from Options such as:
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Marketing of Services
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Creative Action in Organizations
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Customer Management
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Advanced Digital Marketing Tools.
Further Technology and Media options will feature.
OR sign up for a Programme Taster Event in December 2011 or February 2012