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Digital Design BA (Hons) module details


Year one (Level 4)

CAD for Designers
This module is an introduction to solid CAD modelling in which you’ll learn to reverse engineer and model basic products and components using Solidworks parametric modelling software. In addition this module contains an introduction to photorealistic product rendering.

CAD for Digital Designers
In this module you’ll be given an introduction to ‘free-form’ modelling in a non-parametric environment. This will allow you to create artistic, organic and complex designs. An important aspect of this module is to ensure students are aware which modelling software/ approach is most suitable for their design.

Principles of Three-Dimensional Design
In this module you will undertake design projects of increasing complexity and rigour; helping you to gain experience and confidence of working throughout the complete design process. You will draw upon skills and knowledge gained in each of the other modules to deliver creative, aesthetically appropriate and technically robust product outcomes. This module will also introduce and develop your knowledge of professional practice.

Communication and Digital Interaction
This module will introduce you to digital sketching, presentation and basic interface design skills. The aim of this module is to elevate the level of students’ core 2D visual communication skills and basic digital interaction skills.

User Experience Design
This module contains Critical and Contextual Studies (CCS) content in Term 1 which includes; Design Research, Design History. In Semester 2 you are introduced to service design and creating unique user experiences through group projects.

Workshop Practice
An important must-pass module in which all students undertake workshop and equipment inductions.

Year two (Level 5)

CAD for Product Definition
This is an advanced CAD module in which you’ll develop your CAD modelling ability and use parametric software to create products built with surfaces. In addition this module contains an introduction to advanced photorealistic product rendering.

CAD for Digital Designers 2
This module builds on the knowledge gained in year 1 and provides students a space to explore the ‘free form’ modelling environment. This module will enable you to create increasingly complex, artistic forms, which utilises an algorithmic modelling approach

Innovation and New Product Development
This module is pivotal in providing opportunities for you to develop your understanding of a wide range of design issues, ranging from commercial to social, and aesthetic to technical. The module also develops your ability to apply the design process as an effective tool for decision making and for the progressive exploration, development and definition of innovative design solutions. This module will also prepare you for applying to placements and further develop your knowledge of professional practice.

Designing in the Digital World
This module introduces you to the design, development and testing of an app and/or computer interface using Axure RP – which is an industry-leading software used by many leading organisations.

Storytelling for Designers
In this module you’ll develop a design portfolio, create unique presentations skills and develop your professional practice skills. Primarily this module is about introducing and preparing students for a placement year and obtaining a graduate job.

User-Centred Design
In this module you’ll discover how designers and businesses create unique services and user experiences utilising User Centred Design methods. You’ll be introduced to the application and use of UCD, creating services and visually-compelling solutions.

Design and Culture
This module will develop your critical thinking and problem-solving abilities through researching and responding to an RSA design competition. This module serves also as preparation for the Student Design Competition module in year three.

Year three (Level 6)

Advanced CAD for Designers
Using advanced computational CAD modelling, you’ll be allowed to use a software ofyour choice to create products with organic forms that can utilise additive manufacturing. As part of this process you’ll also document the design process, reflecting on your methodology and workflow

Product Design – Student Design Competitions
(RSA Design Competition). In this minor design project you will be asked to design innovative products that are appropriate both culturally and sociologically in terms of the aspirations of their consumers and as defined by the competition brief. Free from some of the constraints of the major project this module gives you the opportunity to propose products that are at the leading edge of material, technological and human-centred design.

Graphical and Digital Communications
This module has been designed to prepare you for professional practice and employment through firstly enhancing your CV and application skills and then expanding your software skill-set and improving the content of your portfolio through development and design projects.

Digital Futures
An extended written exercise on a subject of your choice relating to ‘digital futures’. This module asks students to investigate market tends and future technology developments to describe and justify ‘the future of…’. It is expected that students will select an area of interest which relates to their intended future career.

Major Design Project
The comprehensive design and development of a product, service and user experience. Digital Design students should create solutions which encompass each area (product, service and interface). However, they can major in one area with the others as secondary.

Note: All modules are subject to change in order to keep content current

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