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Contour Fashion Communication BA (Hons)

New for 2017
Contour Fashion Communication BA (Hons) is a brand new course aimed at those who wish to pursue a career in marketing and promotion within the intimate apparel industry

Overview

Reasons to study Contour Fashion Communication BA (Hons) at DMU:

  • Specialist areas of study
    as this is the only communication course aimed directly at the intimates industry
  • Develop specialist skills
    in conceptual design, presentation formats, digital technologies, trend prediction, marketing, fashion business and entrepreneurship
  • Specialist teaching structure
    with the course sharing core modules with contour fashion and fashion buying courses, along with its own specific modules
  • International promotional opportunities
    including involvement with external client projects and competitions
  • Work experience and placements
    throughout the intimates industry, including global opportunities for an optional placement year
  • Showcasing opportunities
    gives an outlet to showcase your skills to a wide range of industry professionals
  • Contour Fashion BA (Hons)
    is a related course where you can specialise in areas of studyin lingerie, bodywear, swimwear, loungewear, nightwear, corsetry, menswear and sportswear
  • International opportunity 
    through #DMUglobal where you will have the opportunity for a meaningful international experience through visits to trade fairs such as Interfiliere, Salon de la Lingerie and Moda
  • The new Vijay Patel building
    has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses - find out more

A unique, diverse and multi-disciplined degree programme, this new course prepares you for a career in marketing, social media, trend forcasting, product development, visual communication, PR and entrepreneurship.

The course is designed to meet the changing requirements of the intimate apparel industry. You will study aspects of intimate apparel concept inspiration, idea development, image, trend, styling, enterprise and business, industry and communication skills, social media applications and marketing.

You will benefit from our extensive industry links with the intimate apparel industry and have the opportunity to work with companies on live projects and competitions. The programme has an optional placement year, with opportunities for international and UK based placements.

IchoseDMU:

Join one of the UK’s most popular universities
find out why our students are proud to say #IchoseDMU

Scholarships:

Vice-Chancellor's Sports Scholarship
Apply for the Vice-Chancellor's Sports Scholarship, worth up to £6,000.

#DMUglobal High Flyers Award
Our dedicated #DMUglobal High Flyers Award offers ambitious students a discount of up to £1,000 towards a #DMUglobal opportunity (terms and conditions apply).

 

More courses like this:

Contour Fashion BA (Hons)
Fashion Communication and Styling BA (Hons)
Fashion Design BA (Hons)
Fashion Buying with Design BA (Hons)
Fashion Buying with Marketing BA (Hons)
Fashion Buying with Garment Technology BA (Hons)
Fashion Buying with Merchandising BA (Hons)

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

UCAS course code: W23C

Duration: Three years full-time, six years part-time.

Fees and funding: For 2018/19 tuition fees will be £9,250

Find out more about tuition fees and available funding.

Apply for the Vice-Chancellor's Sports Scholarship, worth up to £6,000.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

UCAS course code: W23C

Duration: Three years full-time

Fees and funding: £12,250 per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

International students can apply to study at DMU directly using our online applications portal or direct application form.

Entry criteria

Typical entry requirements 

A good portfolio and normally:

  • Art and Design Foundation or
  • 112 points from at least 2 A ‘levels and including grade C in Art and Design or
  • BTEC Extended Diploma DMM in an Art and Design related subject or
  • International Baccalaureate: 26+ Points including Art and Design

GCSEs - Five GCSEs grades A* - C  (9-4) including English Language or Literature at grade C/4 or above.

Access - Pass Access with 30 Level 3 credits at Merit in Art and Design and GCSE  English (Language or Literature) at grade C/4 or above.

We also accept the BTEC First Diploma plus two GCSEs including English at grade C/4 or above (if required as part of our standard requirement).

 

International students

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band, or equivalent when you start the course is essential. English Language tuition, delivered by our British Council accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Interview and Portfolio
UK applicants with relevant qualifications will be invited to bring their portfolio of work to an open day and interview. Overseas applicants will be invited to send samples of their work. Please see our Contour Fashion Communication BA (Hons) portfolio advice for full details.

Structure and assessment

 

Course modules

Teaching and assessments

IIIA

 

First year

  • Visual Communication 1
  • Trends and Product Development
  • Introduction to Fashion Business
  • Contour Fashion Promotion
  • Design Cultures 1

Second year

  • Visual Communication 2
  • Trends and Product Development 2
  • Fashion Marketing 1
  • Contour Fashion Entrepreneurship
  • Design Cultures 2

Third year


  • Professional Practice and Portfolio
  • Fashion Marketing 2
  • Final research Project

 

Click here for more detailed module information

Note: All modules are subject to change in order to keep content current


Structure

The course team are highly experienced intimate apparel professionals and have worked with well known brands within the industry. The course is further enhanced with guest lectures by industry professionals.Throughout the course you will be required to make visual and verbal presentations of you own concepts, ideas and strategies at the end of the modules. 

Contact hours
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) Your precise timetable will depend on the optional modules you choose to take, however, in your first year you will normally attend around 15 hours of timetabled taught sessions (lectures and tutorials) each week, and we expect you to undertake at least 25 further hours of independent study to complete project work and research.

The course was developed in light of changes required within the UK and global Intimate apparel industries.  The development of this programme was supported by key members of the industry through the International Institute of Intimate Apparel (IIIA).  

Comments from industry include:

An excellent concept, the industry is changing, so is the market place and we need to be led by the youth element. Technology drives our industry, why not the wider applications for this opportunity. Youth today are far more digitally enhanced and see potential where we haven’t even dreamt of it’ 

‘The communication option is vital in a commercial world and the skills taught will be transferrable both in and out of the industry, thereby making graduates more employable’ 

Facilities and features

Facilities

Our new Art and Design facilities in the Vijay Patel building included studio workshops and CAD labs.

You also have access to the most up to date trend prediction publications and databases.  

Library

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

The main Kimberlin Library is open 24 hours a day, 365 days of the year (other than in exceptional circumstances).

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

Learning zones


Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood Building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

Opportunities and careers

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Placements

We encourage you to undertake work experience opportunities during vacation time to broaden your personal skills and to experience the world of work, particularly in trend prediction, where the course has excellent links with WGSN, and Concepts Paris.

The course has an optional placement year, supported by a faculty placement unit.

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Our #DMUglobal High Flyers Award offers students a discount of up to £1,000 towards a #DMUglobal opportunity (terms and conditions apply).

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Graduate careers

The School of Design produces highly employable graduates, who are acclaimed for their technical skills and design excellence. DMU graduates work for national and international brands such as Calvin Klein New York, Heidi Klein, H&M Sweden, Clover Hong Kong, Bravissimo, Stretchline Sri Lanka, Harvey Nichols, LF Intimates, Ace Style, Tommy Hilfiger Amsterdam, PD China,  Edge’O’Beyond, Emreco, and Quantum.

Graduates completing this course are expected to begin work in trend prediction, business and enterprise, social media or communication. 

DMU Open days

Our next Open Day takes place on Saturday 13 January 2018, book your place today. 

Register now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

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How to apply

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

Festival of Creativity
Vijay Patel Building
#IChoseDMU
Accommodation
Blogging backstage at a contour fashion catwalk show

Catwalks and events

You will have the opportunitity to work alongside Contour Fashion students at catwalk shows and industry events.

New Art and Design facilities in the Vijay Patel building

Vijay Patel Building

The new Vijay Patel Building at the heart of DMU will offer sector leading facilities to students on our Art and Design courses.

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#IChoseDMU

Find out why our students are proud to say #IchoseDMU. Find out more.

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Accommodation

We offer a range of high-standard accommodation for our students, with nine halls of residence – and around 2,300 rooms – all of which are within easy walking distance of the campus. There is a choice of mixed or same-gender flats, shared kitchen and laundry facilities, furnished bedrooms (some with en suite facilities) and internet access. Find out more.

 
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