Contour Fashion Communication BA (Hons) module details
Year one (Level 4)
Visual Communication 1
This module takes a holistic approach that will give you a complete foundation to intimate apparel studies, via a series of component parts. Information will be delivered via lectures, demonstrations and tutorials allowing you to explore and refine skills in conceptual idea generation and development, market research, range building, individual and group presentation formats and 3D generated knowledge and application of materials relative to the specifics of the global intimates arena. Skill sets will be delivered within the context of project brief culminating in a summative assessment. The module will be consolidated via a group project through innovative product research and analysis. Studio components will be supported by applicable software packages. You will be encouraged to self-evaluate your progress throughout the module, and define how that shapes your development throughout your degree course.
Design Cultures 1
This module will support you in the development of critical thinking and research, the development of an understanding of historical, theoretical and global contexts and concepts relevant to your subject, it will facilitate the connection between theory and practice and will help develop written, verbal and analytical skills.
Trend and Product Development 1
This module will introduce you to key factors to be considered during the production of a contour product and its application within the intimates industry. You will embrace design decision factors including: trend and colour, style and shape, fabric and detail, consumer and cost. This will equip you with the skillset to apply to other modules and will assist with the consolidation of outcomes. This module will address approaches to product development, the introduction to industry process and workflow, trend and colour resources, product templates and margin requirements. Industry specialists will form an integral role within the module. You will be encouraged to self-evaluate your progress throughout the module.
Introduction to Fashion Business
This module will give a firm grounding in the global fashion business and is designed to inform you at an introductory level, whilst guiding your development towards fashion marketing analysis. The module explores the relationship between the key areas of the fashion business, with comprehensive introductions to merchandising and marketing and the connection fashion buying has with these functions. You will learn operational formats for retailers and brands, and will explore key business start-ups and small medium enterprises in comparison to multinational conglomerates and the effects of economies of scale. You will be encouraged to self-evaluate your progress throughout the module and how that defines your development throughout the course.
Contour Fashion Promotion
Introduction to promotional ventures in the intimates industry, will provide you with the opportunity to research promotional platforms, methods and techniques, utilised in the wider fashion industry. Intimate apparel applications will be applied to varying extents within this module. You will be required to work individually and in groups to explore determined and self-selected brands. In order to investigate and examine promotional tools, techniques and marketing approaches in the creation of wider awareness, you will produce a written evaluation of a selected brand/product, considering marketing methodologies, impact, and effectiveness and to make recommendations for further enhancement. You will be encouraged to self-evaluate your progress throughout the module and how that defines your development throughout the course.
Year two (Level 5)
Visual Communication 2
This module will provide you with the opportunity to develop and enhance your practical skills in relation to CAD for a variety of contour fashion outcomes, after an initial focus on the development of surface design techniques, specifically lace, print and embellishment. The module will introduce the concepts of desktop publishing, basics of type, layout and provide a grounding in applicable software. This will be utilised to support the development of trend prediction packages. You will be encouraged to self-evaluate your progress throughout the module and define how that shapes your development throughout the course.
Design Cultures 2
This module develops research methodologies, vocabulary skills necessary to become critically aware and confident in engaging in debate within and beyond the discipline. Key designers, thinkers and writers in the field will be introduced to embed a working knowledge of key concepts in discussions about discipline, including sustainability, gender and cross-culture awareness. You will be directed towards background reading to supplement lecture and seminar discussion. Typical content will include contemporary discourse and debate re ethical and sustainable design in contour fashion, global fashion contexts, cultural attitudes to gender and dress, the relationship between design and technology, brand, marketing and the culture of consumption, research methods and referencing, and consolidation of material skills for design practice in a global context.
Progressive Trend and Product Development 2
This module will extend your knowledge and progressive understanding of the key factors in approaching the design of a contour product and its development within the contemporary intimate apparel industry. It will extend your ability to assimilate visual design evaluation into a final creative body of work, and conclude with a presentation and reflection upon the work undertaken. Design decision based factors will be covered, and extending skill sets from previously studied modules. By progressively underpinning the embedded understanding of these processes in decision making, you will extend your knowledge to parallel modules. You will be encouraged to self-evaluate your progress throughout the module and define how that shapes your development throughout the course.
Contour Fashion Entrepreneurship
The launch of a creative concept through to market using business and financial skills is crucial to the success of the contour fashion entrepreneur. Confident handling of creative and theoretical practical tools forms a major contribution. Design is a driver for the strategic management of and development of businesses and this module considers its application. You will apply knowledge and skills to identify new product/services/experience and mobilise the necessary resources to realise your concepts. This will include an audit of design competitors. This module will enable you to develop a range of activities, creative, technical, legislative and financial to bring a design idea to reality. You will contextualise your learning in a realistic business environment in order to develop your entrepreneurial abilities for future development. You will be encouraged to self-evaluate your progress throughout the module and define how that shapes your development throughout the course.
Year three (Level 6)
This module provides you with the opportunity to further your employability and educational skills and opportunities, and provides a holistic learning experience. Supported by a series of professional practice sessions, incorporating guest speakers, presentation skills, marketing and promotion, social media application, current and future digital awareness and portfolio development, global job search, business start-up, mock interviews and CV development. CAD support underpins the process throughout. You will be encouraged to self-evaluate your progress throughout the module and define how that shapes your development throughout the course.
Advanced Fashion Marketing
Consumers and markets constantly evolve so retailers have to adapt to remain successful. The degree of change can be minimal or a complete change e.g. Chelsea Girl to River Island, Tom Ford’s re-launch of Gucci to Christopher Bailey’s launch of ‘Ready to Wear’. Collection. This builds upon acquired skills. Initially, the module is based upon research to review and establish new innovations in global retailing, visual merchandising, promotional techniques and new directions in consumer demand. The impact of external events on retailing will also be addressed. Visits to major cities; London, New York will be encouraged to broaden research scope. You will create a strategy for a re-launch of a particular brand or store. This could include new market positioning, new consumer directives and store concepts from product direction to the design of interior space.
Final Research Project
This module is the culmination of studies undertaken to date and will develop and explore the skills and experience gained both in their subject specialism and the key underpinning area of the intimate apparel industry. The project will take the form of a published dissertation based on original research and/or development and implementation of the design concept.
Note: All modules are subject to change in order to keep content current