Design Innovation MA

Design Innovation and Management MA/MSc

Define your role within contemporary design practice. Whether shaping innovative solutions to complex real-world challenges or leading strategic design processes, this postgraduate programme supports your professional and personal development, preparing you to become a confident, future-focused design innovator and manager.

Block teaching designed around you

You deserve a positive teaching and learning experience, where you feel part of a supportive community. That’s why most of our postgraduate taught students will enjoy an innovative approach to learning using block teaching, where you will study one module at a time. You will benefit from more regular assessments and feedback, a better study-life balance, and a simplified timetable that provides more time for work, professional development, caring responsibilities, and everything else that's important to you. Our block-taught courses are informed by industry practice, often accredited by professional bodies, and are delivered by passionate and talented academics, who will help you develop the skills to achieve your goals.

Read more about block teaching

Overview

This flexible postgraduate programme is designed for creative practitioners and design thinkers who want to expand their knowledge, challenge their perspectives and explore the wider value and impact of design.

Through our innovative block teaching structure, you can shape your learning around your own ambitions and areas of interest. A range of module options, including UX/UI, Narrative Spaces, Technology for Design, Advanced Sustainability, Business and Marketing, allow you to develop new skills, build on your existing expertise and explore emerging areas of design practice.

The programme places human-centred design at its core, encouraging you to use design as a strategic tool to respond to complex social, environmental and organisational challenges. You will explore how design can address both everyday and complex challenges through creative thinking, research and collaboration. Working alongside students and practitioners from different design disciplines, you will develop the confidence to become an adaptable and future-focused design innovator and manager.

Endorsed by the Design Council’s Skills for Planet initiative, sustainability and regenerative practice are embedded throughout the programme. You will explore how responsible design decisions can create positive impact through collaborative projects and your own independent areas of enquiry.

Key features

  • You can be awarded an MA or MSc depending on your route through your studies and final Major Project. You can also exit the course with a Postgraduate Diploma or Postgraduate Certificate award depending on the credits you have successfully achieved.
  • Specialise in varied design areas, from retail, museum and exhibition, and product design, to interior, fashion, visual communication, and design innovation.
  • You will develop the design skills and innovative approach required to become a successful and impactful entrepreneur in the creative industries.
  • You can tailor your course to develop your personal interests and support your career aspirations or establish the design concept for your own business.
  • Gain expert knowledge from visiting guest lecturers and work on real-world live projects set by professionals from industry, museum, charity and arts organisations.
  • Join a community that is working together to co-design new ways of thinking to redefine the future of creative practice.
  • With an optional year-long work placement you can gain valuable experience to further enhance your practical and professional skills.
  • Our award-winning Vijay Patel building has been designed to provide the space and facilities where all of our art and design students can develop their ideas and flourish.
  • The School of Design’s close-knit community of postgraduate students and staff creates a supportive learning environment for design students from around the world.

Talk to our course team

If you have any questions about the course, the programme leader, Alex Stothard would be happy to help you. You can get in touch with them at alex.stothard@dmu.ac.uk.


Scholarships:

DMU offers a range of undergraduate and postgraduate scholarships and bursaries to help you realise your academic ambitions.

International Scholarships

Find out about available scholarships and country specific fee discounts for international students. 

 

More courses like this:

Digital Design MA
Fashion and Textiles MA

DMU has been shortlisted for the Postgraduate Award in the 2025 Whatuni Student Choice Awards (WUSCAs), as voted for by students.

  • UK
  • EU/International

Programme code: W20080

Start date: September

Duration: One year full-time.

Fees and funding:

2026/27 Full-time tuition fees for UK students £10,000 per year

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Programme code: W20080

Start date: September

Duration: One year full-time.

Fees and funding: 

2026/27 tuition fees for EU and international students: £16,800

Find out more about course fees and available funding.

Additional costs: Here at DMU we provide excellent learning resources, including the Kimberlin Library and specialist workshops and studios. However, you should be aware that sometimes you may incur additional costs for this programme.

Entry criteria

Typical entry requirements 

You should have the equivalent or above of a 2:2 UK bachelor’s honours degree in a design subject relevant to your proposed specialism or major project area.

If you have other professional qualifications and industry experience, we will consider your application on an individual basis.

Interview and Portfolio

Applicants with relevant qualifications should submit a digital portfolio of work (please see our Design Innovation MA application portfolio advice for full details).

Non-standard applicants will be invited to attend an online interview with a portfolio and a 2,500-word report.

English language requirements

If English is not your first language an IELTS score of 6.0 overall with 5.5 in each band (or equivalent) when you start the course is essential.

English language tuition, delivered by our British Council-accredited Centre for English Language Learning, is available both before and throughout the course if you need it.

Structure and assessment

 

Course modules

Teaching and assessments

Our expertise and accreditation

 

Modules

Block 1: Design Values and the Value of Design

This studio-based module explores what design stands for, the values that shape it and the impact it can have on people, organisations and communities. Students will examine the relationship between ethics, culture, sustainability and economics, considering how design can create meaningful change across both digital and physical environments.

Through research, critical thinking and practical application, students will explore how design responds to social, environmental and commercial challenges. The module introduces key principles of sustainable and regenerative practice, including circular design and the Design Council’s Skills for Planet framework, while encouraging collaboration across different design disciplines.

Students will develop research, communication and project management skills, enabling them to confidently apply their understanding of design’s purpose, value and impact within professional practice.

Block 2: Design Methods and Practice

This module develops the advanced research skills needed to support postgraduate design practice. You will explore the role of research within your discipline, developing your ability to investigate, analyse and communicate complex ideas while reflecting on your own skills, values and approach as a contemporary designer.

Through lectures, seminars and workshops, you will be introduced to a range of research methods and approaches relevant to design and innovation. You will learn how to apply these methods to your own projects, using research to inform decision-making, strengthen design strategies and develop more meaningful outcomes.

The module also explores cultural contexts and the wider impact of design, considering areas such as identity, material culture, accessibility, social values and the relationship between people and the designed environment. You will examine how responsible design practice connects with sustainability and the United Nations Sustainable Development Goals (SDGs).

Working collaboratively on a Service Design project, you will apply your research skills to a real-world challenge, developing new approaches to problem-solving while gaining experience of interdisciplinary design practice. 

Block 3: Select one from the following:

  • Sustainability Strategy and Design

Debates surrounding sustainability have become increasingly prominent due to greater awareness among consumers of environmental and ethical issues, as well as initiatives by many companies to improve their sustainable credentials. This module examines key historical and contemporary contexts relating to sustainable design and corporate strategy, unpicking the complex debates surrounding a range of issues from worker’s rights to product lifecycles. Alternative perspectives on the traditional production and consumption model will be introduced, and both practical and conceptual aspects considered.

This module addresses the needs of students aiming to work in design, manufacturing, or retail, providing future managers and entrepreneurs with a clear overview of the major sustainability issues within their industry. The impact of ethical and environmental considerations on designed products, production and business ideology will be analysed. It will cover sustainable development, ethical supply chains, corporate sustainability strategy, circular economy, slow fashion/lifestyle design, lifecycle analysis, alternative production and consumption models, integrated system design/ sustainable innovation, climate change, biodiversity, toxicity and sustainable resources.

  • Narrative Spaces

This module will explore how the design of spaces can tell a story. You will consider the interaction between objects, space and stories, in order to better understand complex ideas, messages or emotional connections and empathy. The interpretation of ‘space’ will be stretched beyond physical space and you will also explore how digital platforms can play a significant role in enhancing and immersing people in the built environment. There will be a particular focus on how modern retail environments and progressive museum and exhibition design use a combination of spaces and experiences to convey a story.

You will produce a group design project and presentation as a design team, with flexibility within the design brief to propose a multi-layered design concept proposal.

  • UX and UI

This module is designed to prepare you for a career in UX/UI design. You will develop the skills to design a user interface that enhances the user experience using tools and techniques used in industry.

The content of the module will include conducting research to devise a UX Strategy and you will develop an understanding of Human Computer Interaction (HCI), Human Interface guidelines and best practice. You will apply UX design principles, tools, and techniques to an existing or new design solution incorporating awareness of Inclusive design, data security and privacy. The design concept will be enhanced with usability testing and performance reviews (using data analysis) leading to further design iterations.

  • Technology for Design

Technological advancements in design and manufacturing are rapidly evolving. Designers across all specialisms are exploring how technology can support them in creating and innovating to develop new practices, drive change, and impact the way we live. This module provides a platform for you to explore a range of technologies and deepen your knowledge and practice in this field.

You will research various technologies and collaborate with staff to identify an area you would like to investigate. This could include computer-aided design (CAD), computer visualisation, virtual prototyping, direct digital manufacturing, and the development of new equipment, materials, artefacts, and devices. Staff will offer guidance and support, facilitating partnerships between students and technologies, whether internally within the university or externally with local industry.

Block 4: Select one from the following:

Design Synthesis and Problem Solving

This module develops the skills and approaches needed to respond to complex design challenges through research, creativity and strategic thinking. You will explore how designers can move beyond assumptions, using evidence and insights to understand and address real-world problems.

Through experimentation, analysis and collaboration, you will explore a range of design tools and methods that support innovative problem-solving. The module encourages you to work across disciplines, translating research into design responses that are culturally relevant, ethically responsible, sustainable and capable of creating positive social or commercial impact.

By the end of the module, you will have strengthened your design expertise and developed the confidence, curiosity and resilience needed to approach complex challenges with informed, strategic and innovative solutions.

Business and Marketing Strategies

This module explores how creative ideas can be developed into viable products, services or experiences through the integration of design thinking, entrepreneurship and business strategy. You will develop the knowledge and confidence to understand how creative concepts can move from initial ideas into market-ready opportunities.

Through research, analysis and strategic planning, you will explore areas including marketing, consumer behaviour, industry trends, competitive positioning, innovation and financial planning. You will learn how to identify opportunities, understand your target audience and develop a clear value proposition that responds to real-world needs.

By the end of the module, you will have developed a professional business plan that communicates the potential of your concept, supported by market research, strategic thinking and financial considerations. The module will equip you with the skills to confidently navigate the relationship between creativity, entrepreneurship and commercial success.

Blocks 5: Select one from the following:

Major Design Project

This module provides the opportunity for you to bring together the knowledge, skills and approaches developed throughout your postgraduate studies into an independent and ambitious piece of work. You will take ownership of your project, demonstrating initiative, critical thinking and the ability to manage a complex design challenge at a professional level.

Supported by academic guidance, you will develop a project that applies advanced research, design methods and creative decision-making to your chosen area of interest. You will be expected to respond with originality, demonstrating the ability to analyse, evaluate and develop informed solutions through independent practice.

The module allows you to shape the direction and focus of your final project in line with your future ambitions, whether progressing into professional design practice, entrepreneurship or further academic study. You can choose to place greater emphasis on design practice supported by critical reflection, or focus on research and critical evaluation supported by a smaller design outcome.

By the end of the module, you will demonstrate the confidence, independence and strategic thinking required to contribute meaningfully to contemporary design practice.

Work-based Project

This module provides the opportunity to apply the knowledge, skills and approaches developed throughout the programme within a practical, professional context. Working with an external organisation on a live project, you will experience how design research, creative thinking and strategic approaches are applied to real-world challenges.

You will bring together learning from across the programme, including research methods, design practice and specialist areas of interest, to develop meaningful outcomes in response to an industry brief. Supported by both the host organisation and university supervision, you will negotiate project outcomes that may include research reports, design proposals, strategic recommendations or other professional outputs.

By the end of the module, you will have gained valuable experience of collaborative working, professional communication and applying your design skills within an industry context.

Note: All modules are indicative and based on the current academic session. Course information is correct at the time of publication and is subject to review. Exact modules may, therefore, vary for your intake in order to keep content current. If there are changes to your course we will, where reasonable, take steps to inform you as appropriate.

 

Overview

You will be taught through a combination of lectures, tutorials, seminars, and workshops. Assessment methods are varied and are designed to enable you to develop different skills. Assessments include individual and group presentations, reports, literature reviews, essays, a business plan, dissertation and design concept presentation.

You will benefit from visiting lecturers who specialise in exhibition design, museum curation, retail design, sustainable design, business planning and creative digital design. At the same time, a range of industry, museum, charity, and arts organisation representatives regularly present and coordinate live projects.

Contact hours

In your first two terms you will normally attend around 12 hours of timetabled taught sessions including lectures, tutorials and workshop and studio sessions each week, and be expected to undertake at least 23 hours of independent study each week. Your third term will be pre-dominantly self-directed, during which you can expect to undertake 35 hours of independent study each week.

 

Our expertise

As part of a wider postgraduate design community, Design Innovation and Management students are immersed in a network of academics, designers and makers who bring a range of professional experiences and perspectives. This interdisciplinary environment encourages collaboration, critical dialogue and the exchange of ideas across design disciplines.

By engaging with different approaches, methodologies and specialisms, you will develop greater creative confidence, strategic thinking and the ability to collaborate on complex design challenges.

Accreditations

Endorsed by the Design Council’s Skills for Planet initiative, the programme embeds sustainability and regenerative practice throughout its teaching and learning. You will explore how design can create positive change by considering environmental impact, social responsibility and ethical decision-making. Through projects focused on materials, systems and future challenges, you will develop the skills to create meaningful and responsible design solutions.

Facilities and features

Art and design facilities

Design Innovation and Management students benefit from access to an outstanding range of studios and specialist workshops across the Vijay Patel Building and wider campus. Whether your practice involves product prototyping, garment construction, photography, filmmaking or computer-aided design, you will be supported by industry-experienced technicians and dedicated facilities.

Take a look at our stunning showcase of the building at dmu.ac.uk/aad.

Library and learning zones

On campus, the main Kimberlin Library offers a space where you can work, study and access a vast range of print materials, with computer stations, laptops, plasma screens and assistive technology also available. 

As well as providing a physical space in which to work, we offer online tools to support your studies, and our extensive online collection of resources accessible from our Library website, e-books, specialised databases and electronic journals and films which can be remotely accessed from anywhere you choose. 

We will support you to confidently use a huge range of learning technologies, including the Virtual Learning Environment, Collaborate Ultra, DMU Replay, MS Teams, Turnitin and more. Alongside this, you can access LinkedIn Learning and learn how to use Microsoft 365, and study support software such as mind mapping and note-taking through our new Digital Student Skills Hub. 

The library staff offer additional support to students, including help with academic writing, research strategies, literature searching, reference management and assistive technology. There is also a ‘Just Ask’ service for help and advice, live LibChat, online workshops, tutorials and drop-ins available from our Learning Services, and weekly library live chat sessions that give you the chance to ask the library teams for help.

 

More flexible ways to learn

We offer an equitable and inclusive approach to learning and teaching for all our students. Known as the Universal Design for Learning (UDL), our teaching approach has been recognised as sector leading. UDL means we offer a wide variety of support, facilities and technology to all students, including those with disabilities and specific learning differences.

Just one of the ways we do this is by using ‘DMU Replay’ – a technology providing all students with anytime access to audio and/or visual material of lectures. This means students can revise taught material in a way that suits them best, whether it's replaying a recording of a class or adapting written material shared in class using specialist software.

Opportunities and careers

Find the people who will open doors for you

DMU's award-winning careers service provides guaranteed work experience opportunities DMU Careers Team
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Placements

During this course you can choose to undertake a year-long work placement, an invaluable opportunity to put the skills developed during your degree into practice. This insight into the professional world will build on your knowledge in a real-world setting, preparing you to progress onto your chosen career. Placements will normally take place between semester two and three.

Our Careers Team can help to hone your professional skills with mock interviews and practice aptitude tests, and an assigned personal tutor will support you throughout your placement. 

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DMU Global

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through DMU Global, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

 

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Graduate careers

This programme welcomes applicants from all design disciplines and creative backgrounds. It is ideal for practitioners who want to build on their existing expertise, broaden their scope and strengthen their skillset within a strategic and future-focused context.

Students use the programme to refine their design identity, expand into new areas of practice and explore opportunities such as launching their own design businesses or consultancies, or progressing within established organisations. Graduates have developed careers across areas including design strategy, innovation and brand management, operating confidently at both creative and strategic levels.

Take your next steps