Business of the Creative Industry Company
The module provides students with an overview of the creative industries and their contribution to the creative economy. It will examine how creative businesses operate, how they can thrive, and what factors are important for driving their success.
This module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities.
Business of the Creative Industries Environment
The module provides students with an overview of the creative industries ecosystems and explores the relationship between creativity, business, and key operating environments.
This module focuses on leading edge digital technologies and their impact on the creative industries, providing students with an understanding of the practice and theory of creative technologies.
Global IP Management
The module provides students with critical legal knowledge about intellectual property and commercialisation of talent and ideas. Students work with intellectual property in the context of creative activities such as inventions, literary and artistic works, symbols, names, and images.
Through real projects, students will have the opportunity to see at first hand, how a city’s new digital technologies and new forms of working, call for new smart solutions, and the role that different stakeholders, including citizens play in this. The module adopts service learning and problem based learning as the key learning approaches.
And a choice of two elective modules:
Integrated Brand Management
This module introduces students to the importance of the brand narrative analysis in creative enterprises, and the ability to identify the brand ethos and the unique brand narrative organisations and activities.
Marketing for the Creative Entrepreneur
This module introduces students to the importance of industry analysis as part of the corporate strategy theory. Students will get the opportunity to reflect on the structure and dynamics of their industry, its strategic groups, and the positioning of key competitors.
Design as a Strategic Business Tool
As an introduction to design, this module offers students the opportunity to consider the unity of a design process in creative business ventures. Through this module, students will learn how to use the design process to define and solve problems, and use feedback in the business planning process.
Cultural Policy and Planning
This module introduces students to cultural policy; the theory and practical applications of cultural policy and planning, and the impact on aspects of economic development, social inclusion, and place promotion.
The Business of the Performing Arts
This module will provide an understanding of the business models that support the performing arts; both those that generate profits and those that build communities and civic identities. Focusing mainly on theatre, music and musical theatre, this module offers practical case studies and opportunities to experience England's inspirational performing arts.
Managing Business Web Presence
This module will provide students with practical knowledge of web design, including knowledge of initiation of web design, and the design and use of websites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering.
This module examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.
This project offers an opportunity to turn a business idea into a business plan, to conduct primary research on the viability of the plan and receive feedback from experts.
Creative Research Project
This project offers students the opportunity to develop and demonstrate skills acquired from the taught course in the creation, development and realisation of a negotiated creative research project.