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Creative Enterprise MSc*

Leicester Castle Business School  are delighted to announce the launch of a new and exciting course in Creative Enterprise.

Overview

Reasons to study Creative Enterprise MSc* at De Montfort University:

The Creative Enterprise MSc is designed for individuals who wish to commercialise their creative talent or have an idea for a new creative product, service, or business. The course has been specifically tailored to provide the skills and support for individuals who wish to turn their ideas into action.

Supported by industry experts and mentors, you will work through practice-based modules on enterprise and innovation, creative industries business, legal issues, and how to manage new technology. With the opportunity to learn more about marketing and branding, international business, and creative disciplines, students are supported in developing a real business plan for a new venture as part of the entrepreneurship project, or to develop a prototype for a product, or creative activity such as a crowd funding campaign as part of the creative research project.

This course is invaluable for ambitious individuals with existing skills in either business or the creative industries, wanting to learn the practical skills to take an idea into a commercial venture in the creative industries, either by creating their own creative enterprise or as a freelancer in one of the creative industries:

  • Advanced professional advertising and marketing
  • Design, including product, graphic, and fashion design
  • Film, TV, video, radio and photography
  • IT, software and computer services 
  • Publishing
  • Museums, galleries and libraries
  • Music, performing, and visual arts

Our creative enterprise degree combines creative practice and skills with a business education that examines the role of enterprise, innovation, and leadership customised for the creative industries. This includes a rigorous understanding of how business is conducted in the creative industries and a toolkit of creative enterprise skills. Students are supported in their professional skill development through coaching. The enterprise skills that students develop will be an important part of enhancing their employability.  

 

*Subject to validation

 

More courses like this:

Business Management in the Creative Industries MSc

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

Programme code:
Jan 2018 - N1N272                      

Start Date:
January 2018

Duration:                                                    Jan 2018 - 15 months full time

Fees and funding: £12,500

Find out more about course fees and available funding.

Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Twitter: @leicscastlebs

Key facts for international students

Institution code: D26

Programme code:                                                     Jan 2018 - N1N272                      

Start Date:
January 2018

Duration:                               
January start - 15 months full-time

Location: Leicester Castle Business School

Fees and funding: £16,000

Find out more about course fees and available funding.

Find out more about the Vice-Chancellor's Sports Scholarships worth up to £6,000.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Twitter: @leicscastlebs

Entry criteria

Entry Requirements:

You should hold a good honours degree, or overseas equivalent, in any subject.

English Language Requirements:

Applicants are required to have gained an IELTS score of 6.5.

Structure and assessment

 

Course modules

Teaching and assessments

Teaching contact hours

 

Course modules

Business of the Creative Industry Company -The module provides students with an overview of the creative industries and their contribution to the creative economy. It will examine how creative businesses operate, how they can thrive, and what factors are important for driving their success.

Developing Enterprise - This module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities.

Business of the Creative Industries Environment - The module provides students with an overview of the creative industries ecosystems and explores the relationship between creativity, business, and key operating environments.

Creative Technologies - This module focusses on leading edge digital technologies and their impact on the creative industries, providing students with an understanding of the practice and theory of creative technologies.

Global IP Management - The module provides students with critical legal knowledge about intellectual property and commercialisation of talent and ideas. Students work with intellectual property in the context of creative activities such as inventions, literary and artistic works, symbols, names, and images. 

Smart Cities - Through real projects, students will have the opportunity to see at first hand, how a city’s new digital technologies and new forms of working, call for new smart solutions, and the role that different stakeholders, including citizens play in this. The module adopts service learning and problem based learning as the key learning approaches.

 

And a choice of two elective modules:

Integrated Brand Management - This module introduces students to the importance of the brand narrative analysis in creative enterprises, and the ability to identify the brand ethos and the unique brand narrative organisations and activities.

Marketing for the Creative Entrepreneur - This module introduces students to the importance of industry analysis as part of the corporate strategy theory. Students will get the opportunitiy to reflect on the structure and dynamics of their industry, its strategic groups, and the positioning of key competitors.

Design as a Strategic Business Tool - As an introduction to design, this module offers students the opportunity to consider the unity of a design process in creative business ventures. Through this module, students will learn how to use the design process to define and solve problems, and use feedback in the business planning process.

Cultural Policy and Planning - This module introduces students to cultural policy; the theory and practical applications of cultural policy and planning, and the impact on aspects of economic development, social inclusion, and place promotion.

The Business of the Performing Arts - This module will provide an understanding of the business models that support the performing arts; both those that generate profits and those that build communities and civic identities. Focusing mainly on theatre, music and musical theatre, this module offers practical case studies and opportunities to experience England's world-leading performing arts.

Managing Business Web Presence - This module will provide students with practical knowledge of web design, including knowledge of initiation of web design, and the design and use of websites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering. 

Global Markets - This module examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

 

Plus choice of either:

Entrepreneurship Project - offers an opportunity to turn a business idea into a business plan, to conduct primary research on the viability of the plan and receive feedback from experts.

Or

Creative Research Project - offers students the opportunity to develop and demonstrate skills acquired from the taught course in the creation, development and realisation of a negotiated creative research project.

Teaching and assessment

The aim of this programme is to strike a balance between assessment methods such as, presentations, time-constrained assessments, case analysis and reports.  Part of the rationale for this mix is to assess different skills which enable you to collect, prioritise, assimilate and disseminate information in different contexts. This approach also allows the opportunity to explore specialist topics in greater depth, partly in preparation for the dissertation.

The Postgraduate Modular Scheme is not prescriptive in terms of the length/duration of assessment, so there is no set tariff for the word length of coursework assessments.  This allows Module Leaders to consider an appropriate mix of activity within the module assessment to enable you to demonstrate learning outcomes. The programme team has sought to ensure that there is equivalence of overall student achievement for a standard module.

The module pass mark is 50% for all taught modules (weighing 30 credits each). Any reassessed work will be capped at 50%. The award of MBA will normally be given to those candidates who have successfully passed all the assessed elements and accumulated 180 credits on the Programme.

Teaching contact hours


You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports).

Your precise timetable will depend on the optional modules you choose to take, however you will normally attend around 15 hours of timetables taught sessions (lectures and tutorials) each week. We expect you to undertake at least 15 further hours of independent study to complete project work and research.


Expertise

You will learn from world-class academics and leading business figures and benefit from leadership mentoring.

Facilities and features

Leicester Castle

The Leicester Castle Business School is here to meet the needs of 21st century business. going beyond business as usual' we offer a unique accessible learning environment that invites students to challenge convention, giving them the opportunity and tools to think, create and inspire. With our excellent contact hours, brilliant networking opportunities and inspirational setting, we aim to provide you with not just a qualification but a transformational experience.

Under the leadership of Professor Dana Brown, the school is based in the historical setting of the Leicester Castle, recently enhanced by a £4.2 million refurbishment.

Learning Zones

 Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

Library

We have 1,500 study places and 650 computer workstations across four sites on campus. During term time the main Kimberlin Library is open 24 hours a day, seven days a week, giving access to more than half a million publications and a wide range of DVDs, as well as e-resources and thousands of electronic journals. Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-ins and one-to-one sessions, plus our Just Ask service provides email or telephone support.

Opportunities and careers

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

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Graduate careers

A degree in Business Management and the Creative Industries will open up a wide range of career opportunities as you develop a broad base of skills that are in great demand with global employers.

You may choose to pursue careers in brand management, account management, talent management or a variety of other roles within the creative industries. 

You will benefit from access to DMU’s established Careers and Employability Team, who offer employability sessions and workshops, with personalised support via a careers coach to advise you on your options and to help develop your plans.

DMU Open Evenings

Our next postgraduate open evening takes place on Wednesday 6 September 2017. Book your place today. 

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order your copy

How to apply

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

Open evenings
Online chats
Fees and finance
Meet us in your country
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Open evenings

The perfect way to find out more about DMU is to attend one of the postgraduate open evenings or events that take place all year round. If you can't visit the university in person, you can also sign up for one of our online chats. Find out more.

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Online chats

If you are unable to visit the university in person, we hold regular events where you can chat online with an adviser. Find out more.

Fees and Funding

Fees and finance

We are committed to helping our graduates enhance their careers and personal development through further study. Find out more about fees, funding and scholarship opportunities.

Meet us in your country

Meet us in your country

We frequently travel the world to meet talented and ambitious students where we offer guidance about your application and can often offer places straight away to suitably qualifies students. Find out more.

 
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