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Business Economics and Marketing MSc

Postgraduate students from the Faculty of Business and Law command an average salary of £44,186 (DLHE, 2013/14)

Overview

Reasons to study Business Economics and Marketing at DMU:

This rewarding course is for graduates and professionals seeking a competitive advantage in today’s international job market. You will acquire a highly developed knowledge of economics, management and marketing principles, through both practical application and relevant leading-edge theory. 

  • Excellent teaching quality
    Learn from leading academics with international reputations for research and teaching within their specialist areas
  • No previous knowledge or experience required
    You will have the opportunity to study the foundations of economics and marketing, as well as study further challenging modules
  • Learn how to apply key economic theory to industry
    You will be able to analyse markets, apply economic and marketing theories to different situations, solve business problems and identify marketing opportunities
  • Gain a different perspective on marketing's role within organisations
    Embracing both disciplines, you will investigate the wider implications of marketing practices on an economic level

 

Scholarships:

At DMU, we are committed to helping our graduates enhance their careers and personal development through further study. We are proud to currently offer two scholarships.

Vice-Chancellor’s 2020 Scholarship
Up to 50 per cent of tuition fees offered to Home/EU DMU alumni for students who wish to continue their studies at DMU by enrolling on a Postgraduate taught course. For more information visit our Vice-Chancellor’s 2020 Scholarship page.

Vice-Chancellor's Sports Scholarship
Up to £6,000 worth of support available to full-time UK and EU undergraduate and postgraduate students, starting in September 2016. For more information visit our Vice-Chancellor's Sports Scholarship page.


More courses like this:

Business Economics and Business Finance MSc
Business Economics and International Relations MSc
Business Economics and Risk Management MSc

  • UK/EU
  • International

Key facts for UK/EU students

Institution code: D26

Duration: One year full-time

Start dates: September 2016 or January 2017

Location of study: Faculty of Business and Law, Hugh Aston Building

Fees and funding: £7,000

Find out more about course fees and available funding.

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Key facts for international students

Institution code: D26

Duration: One year full-time

Start dates: September 2016 or January 2017

Location of study: Faculty of Business and Law, Hugh Aston Building

Fees and funding: £12,200

Find out more about course fees and available funding

Find out more about additional costs and optional extras associated with this course.

Contact us: For more information complete our online enquiry form or call us on +44 (0)116 2 50 60 70.

Entry criteria

Entry criteria

You should hold a good Honours degree or overseas equivalent in any subject.

Applications from those without formal qualifications but with significant professional experience in business or finance will be considered individually.

English Language requirements

If English is not your first language, an IELTS score of 6.5 (including a minimum of 5.5 in each component) or equivalent is normally required.

English language tuition is available at DMU both before and during the course, if required.

Structure and assessment

 

Course modules

Teaching and assessment

Teaching contact hours

 

Course modules

By studying both economics and marketing together, you will be able analyse how individuals and organisations can evaluate different approaches as part of their decision-making process.

A range of core modules underpin these key economic and marketing principles:

  • Macroeconomics in a Global Context - presents an analysis of how the macroeconomy works in a global environment that is subject to international trade and factor endowment flows. You will gain the skills to relate the theory of macroeconomics to recent world events and debate the implications of macroeconomic policy.
  • Economics and Strategic Analysis - the aim of this module is for you to understand they key strategic decisions that individuals, firms ad organisations, face and the consequence of those decisions. You will also learn how to apply microeconomic models to solve current economic problems.   
  • Marketing theory and practice - this module is designed to guide you through the fundamental concepts of marketing, and how they are applied in practice. Whatever your level of experience, this module will provide a stimulating environment in which to explore ideas, build and develop knowledge.
  • Research methods – introduces you to the basic elements of research methodology and the complete range of research methods suitable for research in finance, accounting, management and business. It also aims to help you in defining a research topic and the production of a suitable research proposal for your dissertation.
  • Managing Advertising and Communications - Gives a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.

These are followed by a choice of four elective aimed at developing a specialism within the field of international relations.

You select two elective modules, which might include:

  • Managing Complexity
  • International Trade Theory and Policy
  • Economics of Emerging Markets

And a further two elective modules, which might include:

  • Strategic e-marketing
  • Consumer Culture and Behaviour
  • Customer Relationship Management

Dissertation - The dissertation will give you the opportunity to produce an individual and sustained piece of original work that addresses a specific area in the field of economics and marketing. The dissertation will demonstrate your intellectual and conceptual skills through your background research and application of theoretical knowledge. 

Note: All modules are subject to change in order to keep content current.

Teaching and assessment

Teaching will be delivered through formal lectures, informal seminars, tutorials, workshops, discussions and e-learning packages. Assessment will usually be through a combination of individual and group work, presentations, essays, reports and exams.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. You will typically have up to 14 hours contact hours of teaching most weeks for semester 1 and 2. Teaching is through a mix of lecturers, tutorials, seminars and lab sessions and the breakdown of these activities is shown in each module description.

In addition each module provides a 2 hour surgery each week available for individual consultation with the lecturer. You may also have some scheduled meetings with your programme leader, personal tutor, and/or careers throughout the year to discuss your academic progress and personal development.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to make regular use of our on-line resources, participate in classroom discussions including on our virtual learning environment (VLE) and engage in personal study, revision and reflection for approximately 24 hours per work during semester 1 and 2.

In semester 3, you will undertake independent research for your dissertation (or In-company project), and again should typically allow around 38 hours per week for this. You will be allocated a dedicated academic supervisor to support you, who you will be able to contact on a regular basis.

Facilities and features

Hugh Aston Building

You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.

Facilities include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work and quiet study zones for individual work. 

The faculty has a large number of high-spec IT labs. The DMU bookshop stock a number of core text books and a range of background reading for your course, along with a variety of stationary.

The Oasis café in Hugh Aston provides Costa Coffee as well a range of snacks and refreshments. 

Library services

We have 1,500 study places and 650 computer workstations across four sites on campus. These give access to more than half a million publications, an extensive range of DVDs, e-resources and thousands of electronic journals. 

During standard term time (October to June) the main Kimberlin Library is open 24 hours a day, seven days a week. Outside of this period, and during university holidays, the library will remain open but with reduced opening hours.

Award-winning staff are on hand to help and there is a café for study breaks. We offer a range of workshops, drop-in and one-to-one sessions, and our Just Ask service provides email and telephone support.

Learning zones

Our comfortable and well-equipped study areas provide a range of environments to suit your needs.

Originally set up in our main Kimberlin Library, the learning zones proved so popular that more were created in the Eric Wood building and Greenhouse. These flexible spaces are ideal whether you are working as a group, practising a presentation or working quietly on your own.

They feature workstations with power supplies for laptops, plus bookable syndicate rooms with interactive whiteboards and DVD players. Eduroam wi-fi is available across all campus locations.

Opportunities and careers

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#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

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Graduate careers

Enhance your existing qualifications and global career prospects with a specialist master’s in business economics and business finance.

This course will provide advanced preparation for careers in the policy making, organisational decision making and the financial world.

DMU Open Evenings

Our next Open Evening takes place on Thursday 7 September 2016, book your place today. 

Book now

Order a prospectus

Our prospectus will give you a clearer idea of what it's like to live and study at DMU and a snapshot of the courses we offer.

Order your copy

How to apply

We welcome applications from UK and international students with a wide range of qualifications and experience.

Find out more

More about your DMU

50% off selected PG courses
Open evenings
Online chats
Research at DMU
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50% off selected PG courses

We are committed to helping our graduates enhance their careers and personal development through further study, which is why we offer the Vice-Chancellor’s 2020 Scholarship. This gives DMU graduates a tuition fee discount of up to 50 per cent on selected full-time and part-time postgraduate courses, based on academic achievement and merit. Find out more.

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Open Evenings

The perfect way to find out more about DMU is to attend one of the postgraduate open evenings or events that take place all year round. If you can't visit the university in person, you can also sign up for one of our online chats. Find out more.

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Online chats

If you are unable to visit the university in person, we hold regular events where you can chat online with an adviser. Find out more.

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Research at DMU

De Montfort University (DMU)’s growing reputation for research which benefits society has been confirmed with the publication of the REF 2014 results. Find out more.

 
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