Module code: MARK 3003
This module is the culmination of marketing communications studies. It is a strongly applied module that requires students to adopt an essentially practical stance in marketing communications problem solving and application. It is recommended to those wishing to enter into marketing communications/brand management careers in both client and agency organisations.
The module emphasises a student centred orientation that is based around case method. Students are given the opportunity to play the role of marketing communications executives in determining, producing and defending the development of a campaign plan in response to a marketing communications brief. Skills of analysis, problem solving, and decision-making are emphasised throughout the module. Extensive group work requires the application of team skills and interpersonal communication.
Contact hours per student per year
Additional costs: No extra costs other than purchase of books
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