Module code: MARK 3025
Projects are provided from companies for a group of students to address. This module provides participants with the opportunity to undertake a sustained piece of work which requires the application of theory to practice within an organisational context. The projects will normally relate to a current business issue within an organisation, and provide an opportunity for the students to demonstrate an ability to investigate, diagnose and make recommendations for solving a current management consideration. In the process the students will be required to collect and analyse relevant data, derive supportable conclusions and make recommendations based upon the resources and situation of the company.
Contact hours per student per year
Additional costs: No extra costs other than purchase of books
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