The Creative Art of Selling and Negotiation

Module code: ENTE 2535

Module description

This module is for everyone, whether thinking of setting up your own business or happy to work in a larger, (accountants, managers, engineers, consultants, etc.) in fact anyone who needs to get something from someone at some time, either through exchange of money or barter. The module offers a different approach to the old fashioned "hard sell" ethos, but sits comfortably with the general fact that in today's world we all need all businesses to be successful and make money in order that we have jobs and a sustainable lifestyle. The fact is that "no sales = no revenue = no business" which is not good for the economy or the people.

In this module , among other things you will learn to open your mind and develop skills such as networking, listening, handling meetings, negotiating, reading buying signals, dealing with rejections, influencing people and time management. In fact many skills which will be invaluable to you in whatever you do. We all have to be salespeople and negotiate at some stage in our lives; this module prepares you and gives you another vital tool in your armoury of live during life during and after university.

Contact hours per student per year

  • Lectures: 15 hours
  • Tutorials: 20 hours


  • Report: 50%
  • Group work 1: 25%
  • Group work 2: 25%

Additional costs: No extra costs other than purchase of books

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