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Progressive Franchising

Module code: ENTE 2516

Module description

Growth in the franchised sector of business has developed phenomenally over the past few years and offers individuals of all lifestyles the opportunity of owning and running their own business; moreover, the opportunities for post-graduate ownership of franchises have never been greater.

The purpose of this module is give students the skills set to be able to own a franchised business and maximise the potential thereof. The module will explore the issues related to the purchase of business-format franchising such as: understanding the legalities of the franchise agreement; promotion in franchised businesses; micro and macro environmental assessment in franchising; staff recruitment/management in franchisee businesses; systematisation and procedural adherence, risk/reward management, growth management, expansion and building ongoing security for the business; and funding expansion.

Essentially, this module offers an in-depth appreciation of franchising and highlights the importance of dynamic management practices to give and maintain competitive advantage to the franchised enterprise. The module draws together the multi-disciplinary skills needed to be successful in this business sector.

The content of this module will be generated in cooperation with the British Franchise Association to ensure that it meets the strict code of ethical conduct promoted by the recognised trade body. 

Contact hours per student per year

  • Lectures: 22 hours
  • Tutorials: 8 hours

Assessments

  • Essay: 50%
  • Online test: 50%

Additional costs: No extra costs other than purchase of books

 
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