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Introduction to Enterprise and Entrepreneurship

Module code: ENTE 1521

Module description

The module begins by having students explore their own life journey and progresses with an investigation into the real world of business looking at necessary theory and models to help the student understand the similarities and differences between Entrepreneurs, Entrepreneurialism, and Enterprise. This module explains the nature of entrepreneurship and the business start-up process with respect to new ventures. It will also explore the key qualities, skills and knowledge that are needed by ALL students as they enter the world outside tertiary education. The module encourages an awareness of the value of entrepreneurs to our economy.

The focus will be on the world of business both corporate and private environments, as well as social entrepreneurship.

In so doing, students are coached to develop business skills, confidence, communication skills, imagination and creativity, and encouraged to maximise their strengths and manage their weaknesses.

The module concludes with a fascinating challenge to 'pit their wits' in front of real entrepreneurs, in an assignment known as 'The Fox's Lair'® which is sponsored by a panel member. Teams will also learn how to write a business plan to support their new venture.

Contact hours per student per year

  • Lectures: 20 hours
  • Tutorials: 20 hours


  • Phase test 1: 20%               
  • Phase test 2: 20%
  • Coursework: 25%               
  • Tutorials: 10%
  • Business plan: 25%

Additional costs: No extra costs other than purchase of books

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