Module code: LCBS 1000
2 Week Pre-sessional course, through intensive group work, developing individual student Personal "brand" and transferable skills awareness (need / got /gap self-assessment). Presentation of Research on brand communications in globalised and technology driven markets, developing research to identify corporate value by engaging in team competitive commercial awareness negotiation exercise using hi-tech Merger and Acquisition examples.
Contact hours per student per year
Additional costs: No extra costs other than purchase of books
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