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Communication and Employability

Module code: LCBS 1000

Module description

2 Week Pre-sessional course, through intensive group work, developing individual student Personal "brand" and transferable skills awareness (need / got /gap self-assessment). Presentation of Research on brand communications in globalised and technology driven markets, developing research to identify corporate value by engaging in team competitive commercial awareness negotiation exercise using hi-tech Merger and Acquisition examples.

Contact hours per student per year

  • Lectures: 5 hours
  • Tutorials: 5 hours
  • Team Presentation: 3 hours

Assessments

  • Presentation: 40%
  • Team negotiation: 30%
  • Report: 30%

Additional costs: No extra costs other than purchase of books

 
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