Module code: LLMP 5242
Food Marketing Law covers the manner in which food business operators go about marketing their products and the limitations which may be placed on sales promotions.
The different purposes served by advertising are considered along with the extent to which advertising practice may appropriately be regulated by the law. Misleading statements and images when marketing a product form a part of the module and both legal and voluntary means of regulation are considered including:
The relationship between marketing practice and intellectual property rights is considered, including character and personality merchandising. The impact of copyright law and trade mark protection is important in determining the extent to which marketing, in particular advertisements, must avoid misleading associations with third party products.
Finally, geographical indications under Regulation (EU) 1151/2012 on quality schemes for agricultural products and foodstuffs, a form of intellectual property law, are considered.
Contact hours per student per year
The module is assessed by written coursework. One assignment may be submitted in draft. The nature of assignments enables students to develop and demonstrate the learning outcomes.
If the aggregate mark is below 50% and the mark for each component is below 50% the candidate shall be re-assessed by re-submitting the failed assignments or a student may elect to submit new pieces of work.
Additional costs: No extra costs other than purchase of books
At DMU there is always something to do or see, check out our events for yourself.
DMU is a dynamic university, read about what we have been up to in our latest news section.
Read about our mission and vision and how these create a supportive and exciting learning environment.