Module code: MARK 5062
The module permits students to focus on marketing in its social context. Tracing the development of marketing and how it relates to the society we live in, the module will highlight current challenges in marketing practice in 21st century:
The exploration of marketing as a set of interactive relationships with stakeholders and as a prism of social change will complement other perspectives at level three and enable students to explore contemporary marketing thinking from a critical perspective.
Contact hours per student per year
Additional costs: No extra costs other than purchase of books
At DMU there is always something to do or see, check out our events for yourself.
DMU is a dynamic university, read about what we have been up to in our latest news section.
Read about our mission and vision and how these create a supportive and exciting learning environment.