Module code: CORP 5067
The primary aim of this module is to introduce to students the notion of entrepreneurship and innovation, from both theoretical and empirical perspectives, and the means by which this understanding relates to the practical processes of new business start-up and growth (including social enterprise). It will introduce students to the key aspects of the process of new venture creation - including the creative process at the 'ideas' stage, and the entrepreneurially distinct requirements in terms of marketing, finance, human resources, operation management etc. The distinction between 'entrepreneurial' and 'management' approaches will be clearly drawn. Second, it will confront students with the enterprise skills and outlooks/aptitudes associated with starting up and running a new venture. Thirdly, using an individual business plan as an action framework, the module will provide the student with the opportunity to carry out key preparatory tasks required for business start-up.
Contact hours per student per year
Additional costs: No extra costs other than purchase of books
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