Intercultural Communication and Business Engagement with China and the World Programme slideshow

De Montfort University (DMU) is one of five higher education institutions in the country which has been chosen to help secure the UK’s position as a leader in international education, as part of the British Council Prime Minister’s Initiative (PMI2) Project for International Education with employability and entrepreneurship.

As part of the initiative, DMU, with the support of Min Rose, Chairperson of the China Business Association, hosted an enthusiastic and informative Intercultural Communication and Business Engagementwith China and the World workshop for transnational businesses and partners; highlighting the importance of effective intercultural communications in multinational business. With a range of special guest and expert speakers from the British Council, China Business Association and DMU, delegates also included multinational giants such as, Lars Tharp Ltd, Bank of China and Qatar Airways.

Dr Victoria Yun Zhou, Senior Lecturer in Accounting and Finance, at DMU, member of CIRCL and ACORN (Anglo-China Open Research Network) said, ''This cross-disciplinary research project has fostered collaborations between the faculties of Health and Life Sciences and Business and Law at DMU, and we are proud to have established networks within Chinese and British globalised companies.”

A topic of relevance and growing importance in cosmopolitan markets, the workshop generated a multitude of interest from organisations looking to enhance their intercultural communication skills for improved business sustainability and success.

In order to support the growing demand for graduates with intercultural knowledge and experience, Intercultural Business Communication MSc at DMU brings together business, language and international expertise; designed to give students a competitive edge in the global job market. Programme Leader, and PMI2 UK project leader, Professor Lixian Jin said, “Understanding a variety of cultural perspectives on communication is a key to successful businesses in international markets together with building up multicultural and international teams. At DMU we apply our research findings from the PMI2 project to train our students to become competent workforce for international companies."

DMU’s MSc Intercultural Business Communication attracts students from a diverse range of geographical backgrounds; ensuring the core principles of the course are reflected in everyday practice. Justyna Wojcik, a current Polish student said, “I believe knowing how to communicate with people from different countries will improve my career prospects." 

Current Chinese student Ruji Hu said, “Intercultural Business Communication at DMU has great business elements, helping us to find good jobs in the future.”

Press release Leicester Mercury

Intercultural Business Communication 

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