The value of an international sport education
As the profile, importance and financial strength of sport increases both domestically and internationally, the need for highly educated sports administrators and managers has never been greater.
If we take European football as a case study, the financial sums involved are significant and the stability and survival of the game in these countries is now an important consideration for European governments.
As the most recent Deloitte Annual Review of Football Finance (2011) reports, “despite significant economic headwinds, the European football market grew by 4% to Є16.3 billion in 2009/10. The ‘big five’ leagues’ revenues grew by 5% to Є8.4 billion, with all five leagues demonstrating revenue growth”1.
Modern football is as much about business off the pitch as football on it.
Clearly, the need for professional and well educated administrators, to ensure the successful delivery and development of sport has never been more essential.
Centre International d’Etude du Sport (CIES), Switzerland, in partnership with SDA Bocconi School of Management, Italy, and De Montfort University’s International Centre for Sports History and Culture (ICSHC) has developed the International Master in Management, Law and Humanities of Sport (the ‘FIFA Master’).
Over the past eleven years the course has become one of the leading and most respected international postgraduate sports management programme in the world.
Sport in the modern world is increasingly becoming more international and as a result it is important for the graduates of tomorrow to understand the opportunities and challenges this internationalisation will have on the world of sport.
The FIFA Master takes its graduates on a unique journey through three different European countries.
FIFA Master students, through the unique structure of the programme, study sport in England, Italy and Switzerland, which are among Europe’s most sports-orientated countries, on specialist university modules that combine top-class academic teaching in the Humanities of Sport (International Centre for Sports History and Culture), the Management of Sport (SDA Bocconi Schoolof Management) and Sports Law (University of Neuchâtel), with practical case studies and an extensive guest speaker and field visit programme.
The FIFA Master, with the careful support and leadership from the academic partners, has developed to become a top graduate programme, forming all-round managers who can cope with the increasingly complex world of sport.
1 Deloitte Annual Review of Football Finance 2011 (Sports Business Group). Highlights
Learn more about study in the School of Humanities
MA Management, Law and Humanities of Sport
MA Sports History and Culture