Competitive Intelligence - Marketing Interface Teaching and Research Initiative

The exciting concept of a Competitive Intelligence-Marketing Interface delivers an enviable competitive advantage. Simply knowing about competitors is not enough.  It is what the firm does with that information and how it weaves into its decision making process which makes the difference. The CIMITRI team at Leicester Business School is dedicated to encouraging the use of CI in business, strategic and marketing development. Research results and conceptual paradigms have been presented not only at academic venues, but through the professional media.

The whole concept of how intelligence impacts on strategic and/or tactical decision making combined with understanding the interface that this activity has with other vital marketing and R&D functions is a highly attractive, yet practically orientated area of study, investigation, training and skills development. Many projects have been completed and the body of research knowledge now residing within the CIMITRI team at Leicester Business School in unmatched in the UK.

Group Members

News 

Academic Output by Team Members 

Dissertations and Theses

Editorial and Reviewing Roles

Affiliations to Professional Bodies

Bibliographic Listing of Competitive Intelligence Scholarship

Department of Marketing
Leicester Business School
De Montfort University
The Gateway
Leicester
LE1 9BH

Tel: +44 (0)116 207 8205 
Fax: +44 (0)116 251 7548