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Cultural tips for CV

Marketing yourself to employers

In the UK employers are looking for a good combination of skills, experience and motivation in job applicants. You will need to demonstrate you have these attributes both in a written application or CV, and in person when you attend an interview.

To do this effectively you will need to identify what skills and qualities the employer is looking for by analysing the job advert or person specification. You will be expected to 'market' yourself to a prospective employer by demonstrating how you have utilised these skills through your experiences.

This involves having appropriate examples of each skill and explaining these using dynamic language. The language you use must highlight achievements and the impact that you made, but must not be arrogant.

Effective CV language

Good CVs use action phrases, where an active verb is placed at the beginning of the sentence. Examples of active verbs include:

Active verbs
Achieved Managed Wrote 
Created Persuaded Presented
Organised Produced Researched
Initiated Developed Analysed 
Negotiated Implemented Conducted 
Undertook Coordinated Designed 

Keep your sentences short. This has the effect of making your CV sound smart and concise. It will have more of an impact.

Keywords

Incorporate the 'language' of your profession when describing your experience and skills. These are words regularly used in your field of interest. This language or 'jargon' is often called keywords on a CV which increases your credibility with employers.

Many employers will scan your CV/application for these keywords in order to decide whether or not to select you for interview. So do your research on the keywords for your chosen occupation before submitting your CV/application.

In the UK employers are looking for a good combination of skills, experience and motivation in job applicants. You will need to demonstrate that you have these attributes both in a written application or CV and in person when you attend an interview.

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Email the Careers Advisory Team for further CV support 

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