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Big thanks for a record-breaking effort

A record-breaking number of students have been offered a Clearing place at DMU this year. We’re delighted to have significantly exceeded our recruitment target despite a national fall in those applying through the period. Our #LoveInternational campaign played an important part in this success with around 200 more students joining DMU coming from the EU, an increase of 40% on last year, despite the sector-wide fall in demand this year.

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Figures from UCAS show that 129,000 people entered Clearing, a fall of nearly 13% compared with 2016. Mel Fowler, Executive Director of Marketing and Communications, who oversees student recruitment, said: “This year has been the most challenging in memory and the sector is the most competitive it has ever been. 

“UCAS acceptances last year showed that DMU was one of the fastest-growing and most popular universities in the UK but the changing landscape means we will face increasing pressures in the coming cycle.

“Despite this, we have secured another fantastic recruitment outcome, thanks to an amazing team effort from across the university.”

Over the past few weeks a team of more than 200 colleagues and student volunteers collectively spent thousands of hours manning hundreds of phone lines and answering enquiries through our social media platforms. We also innovated by using WhatsApp for the first time, through which many offers were made.

Vice-Chancellor Professor Dominic Shellard thanked staff for their dedication and hard work: “This is an extraordinary and proud achievement in increasingly difficult circumstances and I am deeply appreciative of colleagues’ hard work, professionalism and dedication. Well done to all.

“The brilliant academic offer we have, highly regarded Open Days, professional admissions processes, sector leading use of social media, wonderful team spirit throughout the university (particularly from admissions day on), crucial emphasis on public good and numerous initiatives, such as #DMUglobal and the Square Mile, have been critical to this success.

“#LoveInternational, too, has been nothing short of miraculous. To achieve such growth in the face of Brexit is phenomenal and we rejoin the battle to ameliorate the worst effects of Brexit – particularly on our much-valued EU and international colleagues – with renewed energy from later this month.”

We should all be proud of this fantastic success!

Posted on Friday 8th September 2017

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