DMU Identity

De Montfort University is:

• Committed to excellence
• Committed to professional, creative and vocational education
• Committed to research aligned with our mission
• Committed to the application of our knowledge.  

We are building upon our traditional strengths to become the leading university for professional, creative and vocational education, underpinned by research excellence.

We are committed to develop support and enhance the quality of:

• Professional programmes where the DMU qualification is the entry requirement for the chosen profession (for example nurses, teachers, pharmacists, speech therapists, solicitors etc)
• Creative programmes which nurture, encourage and assess the creative talents of our students and which equip them for the creative industries (for example in performing arts, dance, music, media, animation, fashion design etc)
• Vocational programmes designed to meet the needs of a particular career (for example marketeers, HR specialists, computer systems engineers, technologists, public sector administrators etc).    

We seek to ensure that our work is:

Underpinned by research excellence - we have excellent researchers and scholars working in selected research areas that fit with our identity and which are judged excellent by external benchmarks. We share our knowledge and transfer its application to the wider community.

We have four key values that guide our planning and investment:

• High quality - present in all our work, and we shall work at the cutting edge of our disciplines
• Student focus 
• Our work will be relevant to stakeholders in the wider community we serve
• We actively promote widening participation to provide opportunity to all those with the ability to benefit from university education.