CREATIVITY: Our strongest roots lie in being innovative and creative. By applying these principles across all that we do, we enable our staff, students and graduates to succeed in a dynamic and turbulent environment.
PROFESSIONALISM: Our stakeholders and partners recognise and value the professionalism of our staff, students and graduates.
PRIDE: Our staff, students, alumni and key stakeholders are proud of our impact and celebrate the diversity of our scholarly community.
RESPECT: We acknowledge our responsibility to cultivate sustainable working and learning environments that embody and promote equality of opportunity amongst communities, both within and outside the university.
ASPIRATION: We raise the aspirations of our students and aspire to transform the communities with which we work by making a meaningful contribution to their social and economic development.
Find out how we intend to transform our students