What a team! DMU signs new deal with Leicester City

De Montfort University Leicester (DMU) has signed a new agreement with Leicester City which will bring significant business benefits to the university and offer students outstanding opportunities to experience working with a Premier League club.

The partnership agreement will make DMU the Foxes’ Official Higher Education Partner for the next four years, continuing DMU’s proud association with both the team on the pitch and the people who work behind the scenes.

LCFC signing (1)

DMU will receive valuable commercial benefits through partnering with Leicester City’s global brand, including a banner promoting its partnership with the club outside the stadium and its name in lights on pitch-side advertising boards.

It means the DMU name will be broadcast to a global audience of billions who tune in each weekend to watch Premier League matches and highlights.

The partnership will also see as many as 50 DMU students a year offered the chance under our exciting new employability initiative #DMUworks to take up a valued placement at Leicester City, have the chance to play at Leicester City’s training ground while taking part in men’s and women’s Community Coach Days, take advantage of discounted tickets for Premier League matches and be involved in two ‘takeover’ days each season when 250 tickets will be made available for students to soak up the big match experience at the King Power.

LCFC signing (2)

DMU, which was awarded the highest Gold standard in the Government’s Teaching Excellence Framework (TEF), will offer academic “sampler” courses to City players and coaching staff as well as intensive English Language sessions for the club’s overseas players.

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Professor Dominic Shellard, Vice-Chancellor of DMU, said: “We are one of the very few universities to work this closely with a Premier League football club. What it means for our students is the chance to work in roles across the stadium and with an organisation with a global brand, meet players and staff and take part in draws for tickets to watch matches at the King Power stadium.

“Our partnership, now six years old, represents a collaboration between like-minded organisations - both with an ambition to excel, a global reach and yet with strong and firm roots in our city of Leicester. I’m delighted that, far from being a straightforward renewal of our commitment to work together, this agreement goes further and looks to strengthen a relationship that has already brought so many significant benefits.”

LCFC signing (3)

Leicester City Chief Executive Susan Whelan said: The strengthening of our long-standing partnership with De Montfort University is a clear indicator of the Football Club’s desire to be at the forefront of positive work for both the people and businesses of Leicester.

“We’ve enjoyed wonderful success working alongside DMU over the last four years and we see great potential for the partnership going forward. With the global appeal of Leicester City in the Premier League and the joint influence both locally and internationally, it’s an exciting relationship that will continue to be of significant benefit to all parties.”

DMU has worked in partnership with Leicester City for the past six seasons, supporting the clubs climb from the Championship to the pinnacle of the Premier League during the famous title-winning season in 2016. During that time students have gained vital work experience at the club and hundreds more students from around the globe have taken Leicester City to their hearts by experiencing match days at the King Power.

Posted on Tuesday 15th May 2018

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