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DMU Dean of Business to tell Hong Kong festival business must be more sustainable

A more sustainable approach to global business will be explored by experts from De Montfort University Leicester (DMU) at the GREAT Festival of Innovation in Hong Kong.

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The festival, taking place 21-24 March and run by the UK’s Department for International Trade, focuses on how creativity, technology and innovation will change the way we work, live, learn and play in the years to come.

DMU is the sole education partner for the GREAT campaign, and will be part of a packed programme that includes keynote speakers, panel discussions and masterclasses looking at how businesses can make the most of new technologies and markets while ensuring they promote sustainable and environmentally-friendly practices.

Speaking ahead of the festival, Professor Dana Brown, Principal of DMU’s Leicester Castle Business School, believes that a change of approach is required from the business leaders of the future.

She said: “Business leaders of the future really truly need to think about business differently from the way we thought about it in the past.

“I’ve worked in business schools for 15 years and the way that we have taught business, we’ve really focused on exploitation of assets. We need to think differently.”

Prof. Brown thinks that the leaders of businesses in the future will need to consider business models that take into account their impact on the environment.

She added: “We know that our environment cannot sustain the way we have been doing business and we know that the people on this planet need us to think about business differently.

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“I want to challenge the future business leaders to think about the broader purpose of business, and business models that can be less exploitative and more purposeful in delivering for the world.”

As the official education partner of GREAT, DMU is showcasing the innovations of students and graduates in the fields of fashion, Architecture, Game Art and cyber security. Top UK figures speaking at the festival include chef Tom Kerridge, lastminute.com co-founder Brent Hoberman, former GCHQ director Robert Hannigan and Blippar CEO Ambarish Mitra.

Posted on: Tuesday 06 March 2018

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