DMU students and academics celebrated outstanding success in front of an international audience, at the British Government's GREAT Festival of Creativity in Turkey.
More than 800 guests attended the festival, from more than 300 Turkish and 100 British businesses.
Visitors – who included the British Ambassador – were able to see the creative process for themselves as DMU students designed and created shoes in front of their eyes.
Course leader of Footwear Design, Kevin Guildford and four BA (Hons) Footwear Design students were on hand to explain the process to visitors and the media at the festival in Istanbul.
British Ambassador to Turkey, Richard Moore, praised their work and said he particularly liked the 'Austin Powers'-themed shoe which the students had designed.
Kevin said the event had been a great success. He added: “Bringing the students with us here and celebrating their skills in an international setting is symbolic of the future for the university."
Lottie Roberts, a footwear design student, said: “It was really insightful to be able to talk to people in other creative industries."
DMU represented UK education at the event, which links creativity and commerce. The university stood alongside British brands recognised as world leaders in their fields including HSBC, BBC Worldwide, Jaguar Land Rover, and PricewaterhouseCoopers.
Two students were given the chance to work at the GREAT festival through #DMUglobal, the university’s pioneering programme which aims to provide our students with meaningful international experiences.
One of them was Roopinder Shubh, a marketing student, who said: “The festival was an amazing experience. The highlight was being able to broaden my career pursuits and represent DMU."
DMU’s academics led sell-out sessions giving details of their research and its implications for the benefit of society.
Professor Joan Taylor presented her award-winning invention, the artificial pancreas, and an animation which showed how the pancreas would work in a human - created by DMU's own Game Art department.
Professor Martin Richardson inspired visitors with his revolutionary holography work and created a hologram in front of the audience.
DMU's Michael Powell also displayed stunning animations from his Game Art students, including the virtual walk-through of Medieval London, Pudding Lane, which won the top prize in a contest to find the best video game designs in Europe.
Michael said: "I met some fabulous people and built networks for future developments, including for the next festival in Hong Kong later this year."
DMU's Vice-Chancellor Professor Dominic Shellard also welcomed Turkish alumni at an exclusive reception.
Other festival highlights included Ian Blatchford, chairman of DMU's Board of Governors and Director of the Science Museum Group, who presented ‘When Science and Art Collide'.
DMU worked alongside the festival’s education curator, Professor Vanessa Toulmin of Sheffield University, to develop the compelling content which showcased the creative excellence of the entire UK higher education sector.
Following on from the success of the festival in Istanbul, DMU will take students and academics to the next festival in Hong Kong later this year.
Posted on Wednesday 28th May 2014