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DMU charity video hits You Tube

FLASHMOBcrowdshotresizedA charity video tribute to Bonnie Tyler, which involved a cast of more than a thousand De Montfort University (DMU) students and staff, is now available to view on You Tube.

The completed video, which acts out the words to Bonnie Tyler’s classic Holding Out for A Hero, and includes a flashmob scene staged in Castle Gardens, was created to raise money for LOROS and PROSTaid.

DMU Vice-Chancellor Professor Dominic Shellard has urged as many people as possible to share the video over the internet and help raise even more money for charity. It can be viewed at www.dmu.ac.uk/flashmobvideo|

The video was premiered at a red carpet affair in the university’s Hugh Aston building last night with members of the cast attending alongside students and staff.

Professor Shellard said: “I am proud of this video because it shows how the DMU community has come together, helped raise lots of money for two important local charities and had a lot of fun in the process.

“When I was set the challenge of coming up with a novel idea to raise money for charity, I was also told to push myself out of my comfort zone.

“Miming and dancing along to a classic Bonnie Tyler song certainly did that, but everyone at DMU had a ball making the video and raising more than £3,500 so far for LOROS and PROSTaid shows it was all worthwhile.

“I would now urge everyone to download the video, pass it on to friends and family and help it to go global. We want to show the world how creative DMU has been with this fundraising challenge while continuing to raise as much money as possible for LOROS and PROSTaid,”

More than £3,500 has been raised so far by DMU but the university is hoping to boost that figure by directing people from the video to its own Just Giving website page.

People who want to donate money are being urged to visit www.justgiving.com/dmu-vcflashmob|

The video and flashmob event came about after Professor Shellard was asked to take part in the Executive Quest Challenge.

The challenge required chief executives in Leicestershire to do something extraordinary that pushed them out of their comfort zone while helping their chosen charities.

Professor Shellard decided to do something that would be great fun, as well as a really memorable experience, for students and staff and the people of Leicestershire.

People who turned up to the flashmob event danced and mimed along to Holding Out For a Hero, while special guests and real life heroes, including Leicestershire police award winners, Leicester Tigers, Leicestershire County Cricket Club, Leicester City’s Alan Birchenall and representatives from LOROS and PROSTaid, acted out other scenes.

LOROS chief executive Simon Proffitt plays a knight in shining armour riding a hobby horse! Many people in the flashmob wore 80s fancy dress and dressed in Bonnie Tyler-style wigs.

The completed video includes a plot line in which Radio Leicester’s breakfast show presenter Jonathan Lampon has a secret Bonnie Tyler obsession, escapes from his studio and goes on the hunt for Professor Shellard.

People at the flashmob donated a pound to take part while those attending the premiere last night were also asked to donate.

The flashmob and lipdub event won the Executive Quest award earlier this month for the most innovative way of raising money for charity.


Posted on: Wednesday 28 November 2012

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