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GREAT Festivals of Creativity

Contour Fashion Design

Watch the creative process unfold as bespoke garments are designed and made

The Artificial Pancreas

DMU’s Professor Joan Taylor demonstrates her ground-breaking invention

Footwear Design

DMU’s footwear experts showcase their designs and craftsmanship

DMU at the GREAT Festivals of Creativity

Find out about our innovative exhibitors


International showcase of talent

DMU showcased our talent at the GREAT Festival of Creativity in China from Monday 2 March to Wednesday 4 March 2015. The festival in Shanghai was part of the Government’s flagship international marketing campaign GREAT, established by UK Trade and Investment to help UK businesses succeed on a global scale.

The festival celebrated innovative, creative work being done in the UK and was attended by Royal guest Prince William. His Royal Highness The Duke of Cambridge opened the event where DMU’s talented students and academics presented their work to the lucrative Chinese market.

DMU was chosen by Number 10 Downing Street as the sole UK higher education representative, giving us the opportunity to partner with internationally-renowned UK brands including HSBC, British Airways, Jaguar Landrover, BBC Worldwide, PricewaterhouseCoopers, Visit Britain and InterContinental Hotels Group.

Other areas of interest

Sharing and celebrating the creativity of digital platforms, the university showcased inspiring film footage at the festival, including game art and our new television advert. Find out more about our digital showcase to see how we’re using digital technology creatively.

Our Vice-Chancellor, Professor Dominic Shellard, also delivered an interactive session at the festival, exploring issues around global mobility. Find out more about what our Vice-Chancellor had to say.

We posted photographs on our GREAT Festival Pinterest board.

Our exhibitors

As the UK education partner for the GREAT Festival of Creativity, DMU exhibited work from six of our gifted academics. A number of DMU students and graduates also attended.

The artificial pancreas, invented by Professor Joan Taylor, is set to revolutionise diabetes treatment around the world.

DMU has been teaching Footwear Design for more than 120 years, and can now rely on the expertise of the highly experienced designers, Philip Stewart and Kevin Guildford.

Michael Powell has advised the government on future policy for game education and teaches Game Art Design at DMU.

Gillian Proctor is the university’s award-winning contour fashion expert and chairwoman of the International Institute of Apparel.

Dr Tracy Cruickshank is DMU’s Associate Head of School of Arts and Head of Drama.

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