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Ms Samantha Baker

Job: Business Development Manager

Faculty: Art, Design and Humanities

School/department: Department of Research, Business and Innovation

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0)116 207 8957

E: samantha.baker@dmu.ac.uk

W: www.dmu.ac.uk/business-services/business-services.aspx


Personal profile

Samantha develops and generates client solutions by acting as a conduit between external organisations and the Faculty of Art, Design and Humanities. Solutions include Short courses, Research, Knowledge Transfer Partnerships (KTP), Consultancy, Placements and Internships.

By working to understand client needs and offering innovative solutions, Samantha ensures successful project delivery end-to-end through building and maintaining excellent relationships with clients and key partners, and coordinating activity with internal colleagues.

Samantha also actively engages with businesses to promote the Faculty areas of expertise and initiates marketing activities to promote the Faculty's products and services.


A client focussed and experienced sales, marketing and business development professional, Samantha worked for key B2B Dental, Healthcare and Scientific Corporates before joining the HEI sector. Areas of expertise include sales management, strategic marketing, brand and product management, European and UK marketing management, KOL advisory board and professional relations, events planning and implementation and customer insight.


BSc Hons Applied Biology

PG Dip Marketing (CIM)

City and Guilds Interior Design

Consultancy work

Bespoke training and development programmes in areas including Intimate Apparel, Footwear Design, Fashion and Textiles, Garment Fit, Digital Communications, Retail and Sustainable Design, and English Language Learning.

Consultancy in Product Design and Development, Retail and Sustainable Design, Concept Evaluations, Digital Buildings Heritage.

Industry partners have included ASOS, Burberry, Kurt Geiger, French Connection, Abercrombie & Fitch, Speedo, Coc de Mer, Triumph International, Jack Wills, Seafolly, Next, George Walmart group, H&M, Fleur of England, New Look, Gossard, Berlei, Nike, Per Una, Giles, Danielle Scutt, Felder Felder and The Pentland Group.

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