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Mr Shelton Giwa

Job: Full-time Marketing lecturer

Faculty: Business and Law

School/department: Faculty of Business and Law

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0)116 207 8503

E: shelton.giwa@dmu.ac.uk

W: www.dmu.ac.uk/bal

 

Personal profile

I have been a Part Time Lecturer in Marketing at De Montfort University since 2014 teaching E-Marketing, Brand Management, International Marketing, Services Marketing, Marketing Research, Research Methodology and Creative Brand Strategy.

I was responsible for delivering tutorials as well as leading the Brand Management and Creative Brand Strategy modules (acting Module Leader 2015-2016). I have also taught at DMUs affiliated college (Leicester International Pathway College-LIPC) since 2015 delivering Marketing and Human Resources Modules. I have also supervised Post Graduate dissertations during this period (12 students in total).

My teaching has been informed by research and a passion to create engaging and creative learning environments. I encourage students to explore changes in the environment and implications for marketing theory and practice.

To this end, I recently completed an MA in Education degree specifically looking at use of mobile technology and emerging mobile oriented approaches (e.g. Location Based Services) for enhancing student engagement and experience.

I am in the process of completing a PhD in Marketing titled, “Consumer LBS Perceptions and Response: a focus on Location Based Services and emerging mobile lifestyles.” Therefore my research interests lie at the intersection of Marketing, new technology and emerging consumer behaviour.

I am particularly interested in exploring further the emergence of a new type of empowered consumer (transumer) in both Marketing and Education.

Publications and outputs 

Giwa, S., (2016). Where am I? Enhancing learning experience for Local and International

Post Graduate students’: a focus on creative learning and teaching diverse students at a Midlands university. Journal of Marketing Development and Competitiveness, 11, 1 77-86

Research interests/expertise

Research interests in mobile oriented Marketing and emerging Location Based Services.

Areas of teaching

UG , Pre- Masters & PG students

Subjects Taught: International Marketing, Brand Management, E-Marketing, Research Methodology, Fundamental of Marketing and International Human Resources.

Qualifications

PhD in Marketing- Expected (end of 2017/early 2018)

MA Education- Expected (Distinction- Expected November 2017)

PGCert Higher Education (Distinction)

CIM Part Advanced Certificate Qualifications

MSc Strategic Marketing (Distinction)

BA Marketing Management (First Class).

Courses taught

Teaching Responsibilities

Module Leadership:

  • Marketing Research UG (MARK 2302)
  • Marketing Research in Practice PG (MARK 5072)

Module Tutor:

  • E-Marketing (MARK 3011)
  • Brand Management (MARK 2313)

Membership of professional associations and societies

Member of the Academy of Marketing (2015-present)

Fellow of the Higher Education Academy (FHEA since 2016)

Conference attendance

Academy of Marketing (AMA) Limerick 2014
Paper: Giwa, S., Broderick, A., Omar, S. (2014). Personalisation vs. Privacy: Consumer Perceptions of. Academy of Marketing Conference. 1 (1), 1-14.

Giwa, S., Omar, S., Broderick A. (2015). Personalisation vs Privacy: Consumer Perceptions of Location Based. Available: http://am2015.exordo.com/files/papers/428/final_draft/Final_Revised_Conference_Document_SubmissionMay4l.pdf.

Giwa, S., (2016). Where am I? Enhancing learning experience for Local and International

 Post Graduate students’: a focus on creative learning and teaching diverse students at a Midlands university.

Giwa, S., (2017) Freedom through consumption: Using a netnographic approach to explore the role of emerging lifestyles in consumer response to LBS.

Giwa, S., (2017) Freedom to learn: - ‘Edusumers’: An analysis of student attitudes towards mobile enhanced learning in Higher Education.

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