Dr Shelton Giwa

Job: Deputy Programme Leader Marketing

Faculty: Business and Law

School/department: Leicester Castle Business School

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0)116 207 8503

E: shelton.giwa@dmu.ac.uk

W: www.dmu.ac.uk/bal

 

Personal profile

I have been a Lecturer in Marketing at De Montfort University since 2014 teaching E-Marketing, Brand Management, International Marketing, Services Marketing, Marketing Research, Research Methodology and Creative Brand Strategy.

I was responsible for delivering tutorials as well as leading the Brand Management and Creative Brand Strategy modules (acting Module Leader 2015-2016).

I have also taught at DMUs affiliated college (Leicester International Pathway College-LIPC) since 2015 delivering Marketing and Human Resources Modules. I have also supervised postgraduate dissertations during this period (12 students in total).

My teaching has been informed by research and a passion to create engaging and creative learning environments. I encourage students to explore changes in the environment and implications for marketing theory and practice.

To this end, I recently completed an MA in Education degree specifically looking at use of mobile technology and emerging mobile oriented approaches (e.g. Location Based Services) for enhancing student engagement and experience.

I completed a PhD in Marketing titled, “Consumer Location Based Service Perceptions and Response: a focus on Location Based Services and emerging mobile lifestyles.”

Therefore my research interests lie at the intersection of marketing, new technology and emerging consumer behaviour.

I am particularly interested in exploring further the emergence of a new type of empowered consumer (transumer) in both Marketing and Education.

Publications and outputs 

Giwa, S., (2016). Where am I? Enhancing learning experience for Local and International Post Graduate students’: a focus on creative learning and teaching diverse students at a Midlands university. Journal of Marketing Development and Competitiveness, 11, 1 77-86

Research interests/expertise

Digital Marketing and Consumer Culture

Areas of teaching

Marketing Research, Brand Management and Marketing Research in Practice

Qualifications

PhD in Marketing MA Education (Distinction)

PGCert Higher Education (Distinction)

CIM Part Advanced Certificate Qualifications

MSc Strategic Marketing (Distinction)

BA Marketing Management (First Class).

 

Courses taught

Teaching Responsibilities Module Leadership 2017-2018:

  • Brand Management UG (MARK 2313)
  • Marketing Research UG (MARK 2302)
  • Marketing Research in Practice PG (MARK 5072)  

Module Tutor:

  • E-Marketing (MARK 3011)
  • Brand Management (MARK 2313)

Postgraduate Supervisor:

  • Previously supervised 12 students
  • Currently supervising 3 Masters students Conference Attendance

Honours and awards

Fellow of the Higher Education Academy (FHEA since 2016)

Membership of professional associations and societies

Membership of professional associations and societies

Member of the Academy of Marketing (2015-present)

Fellow of the Higher Education Academy (FHEA since 2016)

Conference attendance

Giwa, S., Omar, S., Broderick A. (2015). Personalisation vs Privacy: Consumer Perceptions of Location Based. Available: http://am2015.exordo.com/files/papers/428/final_draft/Final_Revised_Conference_Document_SubmissionMay4l.pdf.

Giwa, S., (2016). Where am I? Enhancing learning experience for Local and International Post Graduate students’: a focus on creative learning and teaching diverse students at a Midlands university.

Giwa, S., (2017) Freedom through consumption: Using a netnographic approach to explore the role of emerging lifestyles in consumer response to LBS.

Giwa, S., (2017) Freedom to learn: - ‘Edusumers’: An analysis of student attitudes towards mobile enhanced learning in Higher Education.

Giwa, S., (2018) Ubiquitous Learning: An analysis of student attitudes towards mobile enhanced learning in Higher Education.

Giwa, S., Broderick A., Omar S., (2018). From Simplicity to Complexity: an exploration of emerging lifestyles and consumer response to Location Based Services.

Shelton-Giwa

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