Dr Robert Bradshaw

Job: Principal Lecturer

Faculty: Business and Law

School/department: Faculty of Business and Law

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: +44 (0)116 250 6512

E: rbmar@dmu.ac.uk

W: dmu.ac.uk/businessworks


Personal profile

I currently lecture in International Marketing at undergraduate, post-graduate and PhD level.

I also manage the BusinessWorks unit within De Montfort University, which was established to provide short-term student led projects for local organisations, while enhancing the employability skills of our graduates.

Key research outputs

Bradshaw, R.,  M. Chebbi,  and  Oztel H. (2015), “Learning Styles and Knowledge Sharing Processes in the UAE” . Asian Journal of Business Research Special Issue 5(1), pp 1-20.

Bradshaw, R., Maycock, C., and H. Oztel (2008), “Exploring SME Market Orientation: An Organizational Learning Perspective.”  Education and Training, 50 (8/9), pp 764-777.

Burridge, M, and Bradshaw, R. (2008) Sources and Use of Market Information: An Analysis of Successful Small and Medium Sized Exporters. Journal of International Business and Economy. Vol. 9 (2) 63-79.

Research interests/expertise

Cross-cultural behaviour, internationalisation, learning, employability and knowledge transfer

Areas of teaching

International Marketing and Employability Skills


BA (Hons), MBA, PhD.

Courses taught

Currently teach on a range of undergraduate and postgraduate programmes

Membership of external committees

Member of the Institute of Learning & Teaching

Professional licences and certificates

Lean Six Sigma Black Belt Accredited

Conference attendance

Bradshaw R., Oztel H., Wright L.T., Kooli K. and Cai H. (2014) The International Marketing Trends Conference. Internationalization Theories and learned behaviours. Venice, January 24th and 25th. Paper is under review.

Chebbi, M., Bradshaw R., and Oztel, H. (2013) MAG Scholar® Global Business, Marketing and Tourism Conference. Leadership & Knowledge. Dubai, January 24-25th.

Bradshaw Robert and Oztel Hulya (2010) Export Promotion Programmes (EPPs), Internationalisation, and Organisational Learning Methods. Academy of Marketing (6-8 July), Coventry University, England.

Oztel Hulya and Bradshaw Robert (2010). ‘Learning and Growth in the Creative Industries’. ECLO ECLO's 17th International conference (12th-14th May), Istanbul.

Maycock Carina, Bradshaw Robert and Oztel Hulya (2007). ‘Developing Market Orientation through Qualitative Research’ BritishAcademy of Management (11-13 September), WarwickBusinessSchool.

Bradshaw Robert and Burridge Mark 2002)  The types and use made of market information: an analysis of UK exporters, The 47th International Council for Small Business World Conference, San Juan, Puerto Rico.

Crick Dave, Robert Bradshaw and Shiv Chaudhry (2001) The Overseas Competitiveness of ‘Successful’ U.K. Family and Non Family-Owned Firms: An Exploratory Study and Research Note. 1st Conference of the International Entrepreneurship Forum, Naples, Italy, Jun.

Crick Dave, Robert Bradshaw and Shiv Chaudhry (2001) An Investigation Into the Competitiveness of ‘Successful’ Internationalising U.K. Family-Owned Firms, AMA Symposium, Kingston.

Crick Dave, Robert Bradshaw and Shiv Chaudhry (2000) An Investigation into the Overseas Marketing Practices of 'Successful' U.K. Firms: Findings From a Survey of Queen's Award for Export Winners, AMA Symposium, Chicago.

Crick Dave, Robert Bradshaw and Shiv Chaudhry (2000) An Investigation Into the Concentration Versus Spreading Debate Within 'Successful' U.K. Firms: Findings From a Survey of Queen's Award for Export Winners, SMA Conference, Orlando, 2000

Robert Bradshaw and Mark Burridge.  Practices of Successful Small and Medium Sized Exporters: The Use of Market Information.  Academy of International Business Northeast Regional Meeting, Ithaca, New York.  June 9-10, 2000.

Robert Bradshaw and Mark Burridge, Practices of Successful Exporters.  ANZIBA conference, Sydney, Australia. October1-3, 1999. Produced in the ANZIBA conference proceedings.

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