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Mr Philip Garton

Job: Principal Lecturer

Faculty: Business and Law

School/department: Faculty of Business and Law

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: 0116 257 7227

E: pagmar@dmu.ac.uk

W: www.dmu.ac.uk/bal

 

Personal profile

I am Faculty of Business & Law's Head of Quality. This role uses the range of my expertise and is a development from my secondment to DMU's Department of Academic Quality.

I've worked in different types of business, from heavy engineering through to a retail multiple, prior to my present post as Principal Lecturer in Retailing at De Montfort University. This diversity has helped me to have a flexible attitude toward solving problems. My teaching speciality is Retail Marketing. My current interests are in Customer Insight and Strategic performance, with a focus on the use, or lack of it, of consumer behaviour data.

I've worked with partner organisations, both commercial and academic, and I am well versed in the opportunities for work based learning. I am working on engaging businesses with developing the potential that resides in their workforces.

I've regularly worked with the main national media, mostly radio and tv, and often contribute to my local BBC radio network. I do this to ensure that the work that we do is more widely recognised by the general population.

Research interests/expertise

I specialise in Retail Marketing having come from a commercial background before working at DMU.

My current interests are in Customer Insight and Strategic performance. I am particularly interested in the use, or lack of it, of consumer behaviour data.

Educationally, I am beginning to research the use of social media tools in undergraduate education. 

Qualifications

BA (Hons)

MBA

Courses taught

Marketing Dissertations

Retail Buying and Merchandising

Retail Marketing

Membership of professional associations and societies

Fellow of the Higher Education Academy

Marketing Educators Association

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