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Professor Paul Hughes

Job: Head (interim) of Leicester Castle Business School & Professor of Strategic Management

School/department: Leicester Castle Business School

Address: NA

T: +44 (0) 116 257 7031

E: paul.hughes@dmu.ac.uk

W: dmu.ac.uk

 

Personal profile

Paul Hughes is Professor of Strategic Management at Leicester Castle Business School, De Montfort University. Paul was previously Senior Lecturer in Strategy and Director of Centre for Entrepreneurship at Durham University and Lecturer in Strategic Management at Loughborough University. His research is published widely in internationally-recognised outlets such as Journal of Product Innovation Management, Journal of World Business, Strategic Entrepreneurship Journal, British journal of Management, Journal of International Marketing, industrial Marketing Management International Marketing Review, and Journal of Business Research. In 2013, a research paper by Paul and his colleagues, Dr Yiannis Kouropalatis and Professor Robert Morgan, on pursuing ‘flexible commitment’ won the Outstanding Paper Award for 2012 in the European Journal of Marketing (http://www.emeraldinsight.com/doi/full/10.1108/EJM-02-2014-001).

Current research interests include (i) planning and improvisation in strategic decision-making and their coexistence; (ii) adherence to strategy and counter-intuitive strategies; (iii) strategic resources and dynamic capabilities; (iv) strategic entrepreneurship; and, (v) strategic failure.

Along with Professor Anne Souchon of Loughborough University, Paul has founded the 'Global Improvisation Dynamics #GID' with members from across universities in Nottingham, Leeds, ALBA (Greece) and Ruppin (Israel). The goal of this consortium is to act as a research centre but across universities and expand our research agenda on strategic decision-making.

A highly skilled data analyst and business thinker, Paul has consulted for several businesses and has been a commentator on management and leadership in the media. Paul is a regular contributor on BBC Radio Cymru in discussing current business events (in particular business failures). His work has also been publicised and discussed (and with him contributing) live on BBC Radio 5 Live (our football research into managerial change) and online (http://www.huffingtonpost.co.uk/dr-raj-persaud/david-moyes_b_5192305.html).

Paul’s expertise includes:

- Strategic decision-making

- Managing through crisis

- Strategic change

- Competitive strategy

- Dynamic capabilities

- Helping your business grow

Paul welcomes PhD enquiries from students interested in aspects of strategic decision-making, strategy failure, adherence and counter-intuitive strategies (e.g., working with competitors), dynamic capabilities and strategic entrepreneurship.

Qualifications

BSc(Econ) in Business Studies (1st Class honours)

MSc(Econ) in Management (with E-Commerce) (Distinction)

Ph.D in Strategic Management – all at Aberystwyth University

Courses taught

Strategic Management

Strategy in Turbulent Times (EMBA)

Business Masterclasses

Honours and awards

Outstanding Paper Award 2013 at European Journal of Marketing for the paper: Kouropalatis, Y., Hughes, P. and Morgan R.E. (2012), “Pursuing ‘Flexible Commitment’ as Strategic Ambidexterity: An Empirical Justification in High Technology Firms”, European Journal of Marketing (Special Issue), 46 (10), 1389-1417.

Membership of professional associations and societies

Member of Strategic Management Society

Member of Academy of Management

Professional licences and certificates

Fellow of the Higher Education Academy

Fellow of Chartered Management Institute

Forthcoming events

Public lecture on surviving economic crises through strategic investment decisions (planned for December 2017)

Conference attendance

Lee, H. and Hughes, P. (2017), “Post-Acquisitions Structures in M&As: An Innovation-Based Perspective”, Strategic Management Society Special Conference 2017, Costa Rica, 14-17 December 2017.

Lee, H. Hughes, P. and Hughes, M. (2017), “Post-Acquisitions Structures in Cross-Border M&As: An Innovation-Based Perspective”, Institute of International Business and Governance (IIBG) Annual Conference, Hong Kong, 11-14 December 2017.

Ghosh, S., Hughes, M. and Hughes, P. (2017), “Developing Dynamic Transformation Capabilities in High Velocity Environment: a Study of Industrial Internet Companies”, Strategic Management Society Special Conference 2017, Banff, Canada, 2-4 June 2017.

Hughes, M. and Sørensen, H.E. and Hughes, P. (2016), “A Configuration Analysis of Organizational Ambidexterity in Three Types of Firms”, Strategic Management Society Conference, Berlin, Germany, 17-20 September 2016.

Thomas, L., Ambrosini, V. and Hughes, P. (2016), “The Role of Organizational Citizenship Behavior and Rewards in Strategy Execution Effectiveness”, Academy of Management Conference, Anaheim, California, USA, 5-9 August 2016.

Scott, S.A., Hughes, M. and Hughes, P. (2016), “Adaptive Processes and Relational Complexities: New Contingencies in Open Innovation Network Research”, Strategic Management Society Special Conference, Rome, Italy, 5-7 June 2016.

Scott, S.A., Hughes, M. and Hughes, P. (2016), “Social Capital’s Role for Value Creation in Open Innovation Networks”, Strategic Management Society Special Conference, Rome, Italy, 5-7 June 2016.

Scott, S.A., Hughes, M., Hughes, P. and Burrows, P.B. (2016), "The Relational Complexities of Open Innovation Networks: Mapping The Social Capital within University and Business Research Collaborations", 23rd Innovation and Product Development Management Conference, Glasgow, UK, 12-14 June.

Hughes, P., Souchon, A.L., Nemkova, E., Boso, N., Hultman, M., Yeboah, A. and Sy-Chango, J. (2015), “Quadratic Effects of Export Decision-Making on Innovation Orientation: Evidence from Chinese Exporting Firms”, ANZMAC Conference, Sydney, Australia, December 2015.

Hughes, M., Hughes, P., Morgan, R.E. and Hodgkinson, I.R. (2015), “Organizing Strategic Entrepreneurship to Enable Product Innovation in New and Young Technology-Based Firms”, Strategic Management Society Conference, Denver, Colorado, USA, October 2015.

Cai, J., Souchon, A.L. and Hughes, P. (2014), “The Role of Coopetition in the Commercialization of Innovation”, Strategic Management Society Conference, Madrid, Spain, September 2014.

Thomas, L., Ambrosini, V. and Hughes, P. (2014), “Social Dynamics in Strategizing: Linking Micro Phenomena to Strategy Performance”, Academy of Management Conference, Philadelphia, USA, August 2014.

Souchon, A.L., Boso, N., Hughes, P., Nemkova, E., Sy-Changco, J., Hultman, M. and Yeboah, A. (2014), “Enhancing Marketing Unpredictability and Performance through Planning and Improvisation Management: A Cross-Cultural Study”, American Marketing Association Summer Educators Conference, San Francisco, USA, August 2014.

Nemkova, E., Souchon, A. and Hughes, P. (2014), “Export Decision-Making: Combining Planning and Improvisation to Enhance Performance”, World Marketing Congress (AMS), ESAN University, Lima, August 2014.

Hodgkinson, I.R. and Hughes, P. (2014), “Strategy, Publicness and Organizational Performance”, International Research Society for Public Management (IRSPM) Conference, Ottawa, Canada, April 2014.

Thomas, L., Ambrosini, V. and Hughes, P. (2013), “Organizational Citizenship Behaviour and Strategy Performance: The Mediating Role of Reward Mechanisms on Middle Manager Strategizing”, British Academy of Management Conference, Liverpool, September 2013.

Hughes, M., Hughes, P., Morgan, R.E. and Cadogan, J.W. (2012), “How Does Strategic Entrepreneurship Affect Product Innovation in Young and New Venture Firms? A Model and Test”, 2012 Global Marketing Conference, Seoul, Korea, July 2012.

Nemkova, E., Souchon, A.L. and Hughes P. (2011), “Balancing Planning And Improvisation For Export Success: From 'Accepted Norm' to 'Guilty Secret'?”, at 40th European Marketing Academy (EMAC) Conference, Ljubljana, Slovenia, May 2011.

Hodgkinson, I.R., Hughes, M., Hughes, P. and Morgan, R.E. (2010), “The Role of Absorptive Capacity in The Market Orientation-Customer Performance Relationship For Public Service Provision”, at 39th European Marketing Academy (EMAC) Conference, Copenhagen, Denmark, June 2010.

Hughes, P., Morgan, R.E., Hughes, M., Kouropalatis, Y., Powell, T. and Hodgkinson, I.R. (2010), “Antecedents and Consequences of Product-Market Planning Capability”, at Strategic Management Society 30th Annual Conference, Rome, Italy, September 2010. 

Kyriakopoulos, K., Hughes, M. and Hughes, P. (2010), “The Role of Marketing Resources in Radical Innovation”, at American Marketing Association Winter Educators' Conference, New Orleans, USA, February 2010.

Hodgkinson, I.R. and Hughes, P. (2010), “The Strategy-Performance Relationship: Evidence from the Public Leisure Sector”, British Academy of Management Conference, Management Research in a Changing Climate, Sheffield, England, September, 2010.

Arshad, D. and Hughes, P. (2009), “Examining Organizational Improvisation: The Role of strategic Reasoning and Managerial Factors”, World Academy of Science, Engineering and Technology, Paris, France, June 2009 (Vol. 54, pp.548-554).

Kyriakopoulos, K. and Hughes, P. (2008), “The Role of Marketing Resources in Radical Innovation”, Strategic Management Society Conference, Cologne, Germany, October 2008.

Hughes, M., Morgan, R.E., Ireland, R.D. and Hughes, P. (2008), "The Interactive Effect of Social Capital and Embeddedness on Learning From Network Relationships", Strategic Management Society Conference, Cologne, Germany, October 2008.

Recent research outputs

Yeboah, A., Boso, N., Hultman, M., Souchon, A.L., Hughes, P. and Nemkova, E. (2016), “Salesperson Improvisation: Conceptualization and Empirical Examination of its Sales Performance Outcomes, Antecedents and Boundary Conditions”, Industrial Marketing Management, 59 (November), 120-130.

Hughes, M., Hughes, P. and Hodgkinson, I.R., “In Pursuit of a ‘Whole Brain’ Approach to Undergraduate Teaching: Implications of the Herrmann Brain Dominance Model”. Studies in Higher Education, awaiting publication (accepted February 2016).

Kyriakopoulos, K., Hughes, M. and Hughes, P. (2016), “The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs”, Journal of Product Innovation Management, 33 (4), 398-417.

Souchon, A.L., Hughes P., Farrell, A., Nemkova, E. and Oliveira, J.S. (2016),"Spontaneity and International Marketing Performance", International Marketing Review, 33 (5), 671-690.

Hodgkinson, I.R., Hughes, P. and Arshad, D. (2016), “Strategy Development: Driving Improvisation in Malaysia”, Journal of World Business, 51 (3), 379-390.

Nemkova, E., Souchon, A.L., Hughes, P. and Micevski, M. (2015), “Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting”, Journal of International Marketing, 23 (3), 41-65.

Hughes, M., Morgan, R. E., Ireland, R. D. and Hughes, P. (2014). “Social Capital and Learning Advantages: A Problem of Absorptive Capacity”, Strategic Entrepreneurship Journal, 8 (3), 214-233.

Hodgkinson, I.R. and Hughes, P (2014), “Strategy Content and Public Service Provider Performance in the UK: An Alternative Approach”, Public Administration, 92 (3), 707-726.

Kouropalatis, Y., Hughes, P. and Morgan R.E. (2012), “Pursuing ‘Flexible Commitment’ as Strategic Ambidexterity: An Empirical Justification in High Technology Firms”, European Journal of Marketing (Special Issue), 46 (10), 1389-1417. Winner of the Outstanding Paper Award 2013.

Nemkova, E., Souchon, A.L. and Hughes, P. (2012), “Export Decision-Making Orientation: An Exploratory Study”, International Marketing Review, 29 (4), 349-378.

Hodgkinson, I.R., Hughes, P. and Hughes, M. (2012), “Re-examining the Deployment of Market Orientation in the Public Leisure Sector”, Journal of Marketing Management, 28 (11-12), 1249-1269.

Hodgkinson, I.R., Hughes, P. and Hughes, M. (2012), “Absorptive Capacity and Market Orientation in Public Service Provision”, Journal of Strategic Marketing, 20 (3), 211-229.

Hodgkinson, I.R. and Hughes, P. (2012), “A Level Playing Field: Social Inclusion in Public Leisure”, International Journal of Public Sector Management, 25 (1), 48-63.

Hodgkinson, I.R. and Hughes, P. (2012), “The Performance Implications of Strategic Capital for Public Leisure Providers” Services Industries Journal, 32 (8), 1375-1391.

Hughes, M., Hughes, P., Mellahi, K. and Guermat, C. (2010), “Short-Term versus Long-Term Impact of Managers: Evidence from the Football Industry”, British Journal of Management, 21 (2), 571-589.

Hughes, P., Hughes, M. and Morgan, R.E. (2010), “Why Do Product-Market Strategies Fail? A Social-Cultural Examination under Conditions of Adherence”, Group & Organization Management, 35 (5), 606-635.

Hughes, M., Morgan, R.E., Ireland, R.D. and Hughes, P (2010), “Network Behaviors, Social Capital, & Organizational Learning in High-Growth Entrepreneurial Firms”, International Journal of Entrepreneurship and Small Business, 12 (3), 257-272 (lead article).

Arshad, D. and Hughes, P. (2009), “Examining Organizational Improvisation: The Role of Strategic Reasoning and Managerial Factors”, International Journal of Social, Management, Economics and Business Engineering, 3 (6), 178-184.

Hughes, P., Morgan R.E. and Kouropalatis, Y. (2008), “Market Knowledge Diffusion and Business Performance”, European Journal of Marketing, 42 (11/12), 1372-1395.

Hughes, P. and Morgan, R.E. (2008), “Fitting Strategic Resources with Product-Market Strategy: Performance Implications”, Journal of Business Research, 61 (4), 323-331.

 

Key research outputs

Thomas, L., Ambrosini, V. and Hughes, P., “Social Dynamics in Strategizing: Linking Micro Phenomena to Strategy Performance”, International Journal of Human Resource Management, awaiting publication (accepted September 2017).

Hughes, P., Hodgkinson, I.R., Hughes, M. and Arshad, D., “Explaining the entrepreneurial orientation–performance relationship in Emerging Economies: The intermediate roles of absorptive capacity and improvisation”, Asia Pacific Journal of Management, awaiting publication (accepted August 2017).

Hughes, P., Hodgkinson, I.R., Arshad, D. Hughes, M. and Leone, V., “Planning to Improvise? The Role of Reasoning in the Strategy Process: Evidence from Malaysia”, Asia Pacific Journal of Management, awaiting publication (accepted May 2017).

Hodgkinson, I.R. and Hughes, P. “Public Service Performance: Exploring Strategy Configurations between Ownership Types”, International Public Management Journal, awaiting publication (conditionally accepted April 2017).

Hodgkinson, I.R., Hughes, P., Hughes, M., Glennon, R. “Does Ownership Matter for Service Delivery Value? An Examination of Citizens’ Service Satisfaction", Public Management Review, awaiting publication (accepted December 2016).

Kyriakopoulos, K., Hughes, M. and Hughes, P. (2016), “The Role of Marketing Resources in Radical Innovation Activity: Antecedents and Payoffs”, Journal of Product Innovation Management, 33 (4), 398-417.

Hodgkinson, I.R., Hughes, P. and Arshad, D. (2016), “Strategy Development: Driving Improvisation in Malaysia”, Journal of World Business, 51 (3), 379-390.

Nemkova, E., Souchon, A.L., Hughes, P. and Micevski, M. (2015), “Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting”, Journal of International Marketing, 23 (3), 41-65.

Hughes, M., Hughes, P., Mellahi, K. and Guermat, C. (2010), “Short-Term versus Long-Term Impact of Managers: Evidence from the Football Industry”, British Journal of Management, 21 (2), 571-589.

Hughes, P., Hughes, M. and Morgan, R.E. (2010), “Why Do Product-Market Strategies Fail? A Social-Cultural Examination under Conditions of Adherence”, Group & Organization Management, 35 (5), 606-635.

Hughes, P., Morgan R.E. and Kouropalatis, Y. (2008), “Market Knowledge Diffusion and Business Performance”, European Journal of Marketing, 42 (11/12), 1372-1395.

Hughes, P. and Morgan, R.E. (2008), “Fitting Strategic Resources with Product-Market Strategy: Performance Implications”, Journal of Business Research, 61 (4), 323-331.

Consultancy work

Tanabi Group

Current research students

Joy Cai, Roumpini Tsakona and Hanne Lee have now completed and passed their visas and so can be deleted. You can add in though:

Ashok Ashta — “International Cross-Cultural Strategic Management in Indian/Japanese Companies”. Part-time doctoral student (enrolled April 2017). Acting as Second Supervisor. Primary Supervisor: Professor Peter Stokes.

Charlotte Forsberg — “International Student Transformation through Management Education: Examining Performance Differences in International Students”. Part-time doctoral student (enrolled April 2017). Acting as Second Supervisor. Primary Supervisor: Professor Peter Stokes.

q  Aizuddin Daut — “Strategic Decision-Making in Malaysian SMEs”. Full-time doctoral student (enrolled October 2014). Acting as Primary Supervisor.

q  Hanna Lee — “Structural Dynamics and M&A Performance: A Moderation and Mediation Perspective”. Full-time doctoral student (at Durham University). Acting as Primary Supervisor.

q  Swapan Ghosh — “Developing Transformative Capabilities for Industrial Businesses by Leveraging Industrial Internet for Sustained Growth”. Part-time doctoral student (at Durham University). Acting as Second Supervisor.

q  Joy Cai —“Coopetition”. Full-time doctoral student. Primary Supervisor with Professor Anne Souchon, School of Business & Economics, Loughborough University.

q  Roumpini Tsakona — “Consumer-based Ethical Brand Equity”. Full-time doctoral student (at Loughborough University). Acting as Second Supervisor.

Externally funded research grants information

Wright, M., De Massis, A., Kotlar, J., Scholes, L., Hughes, M. and Hughes, P. (2015), “Entrepreneurial Orientation in Private Family Firms in the UK”. Quantiative research project successfully funded by the Institute for Family Business (£17,089).

Sy-Chango, J., Souchon, A.L., Hughes, P. and Nemkova, E. (2014), “Normative and Adaptive Decision-Making in Exporting Firms: Impact on Performance”. 2-year research programme funded by a successful research grant application to University of Macau (US$20,000).

Souchon, A.L. and Hughes, P. (2006), “Improvising Export Decisions: A Contingency Theory Perspective”. Quantitative research project funded by a successful Academy of Marketing Research Award (£2500). 

Professional esteem indicators

  • Along with Professor Anne Souchon of Loughborough University, Paul has founded the ‘Improvisation Consortium’ with current members from across universities in Nottingham, Leeds, ALBA (Greece) and Ruppin (Israel). The goal of this consortium is to act as a research centre but across universities (as Paul is based at DMU and Anne at Loughborough) and expand our research agenda on improvised decision-making. Currently, we have generated qualitative and quantitative data sets in the UK, Israel, China and Malaysia and have obtained funding from University of Macau to gather further data from East Asia.
  • Reviewer for international journal such as Journal of Product Innovation Management, British Journal of Management, European Journal of Marketing, Journal of Marketing, International Marketing Review.
  • Present at international conferences yearly (e.g., SMS, AoM, AMA).
  • Frequent speaker on business matters on BBC Radio Cymru.
  • Spoken about my research on top manager change in football on BBC Radio 5 Live.
  • My research has been used in articles on Huffington Post (http://www.huffingtonpost.co.uk/dr-raj-persaud/david-moyes_b_5192305.html).
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