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Mrs Nas Harrison

Job: Marketing Lecturer

Faculty: Business and Law

School/department: Faculty of Business and Law

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: 0116 207 8982

E: ngaal@dmu.ac.uk

W: dmu.ac.uk/bal

 

Personal profile

Nas Harrison is a marketing lecturer with the Faculty of Business and Law at DMU. Her areas of expertise include Marketing, Consumer Behaviour, and Customer Management which she teaches on the business undergraduate degrees and she leads the Retail Marketing module. She has experience of supervising undergraduate projects and placements. Nas’ breadth of experience has included teaching the professional accounting courses such as CIMA and ACCA to junior accounting managers. She has previously worked in the retail sector as a senior manager, responsible for training and development within the company.

Research interests/expertise

  • Retail Marketing
  • Online and offline consumer behaviour
  • Social media
  • Customer loyalty schemes

Areas of teaching

  • Principles of Marketing
  • Customer Management
  • Digital & Social Media Context in Business
  • Retail Marketing
  • Buyer Behaviour
  • Supervision of undergraduate/Postgraduate Marketing Projects

Qualifications

BA Marketing Management, CIMA, & PGCert HE 

Courses taught

BA (Hons) Marketing

BA (Hons) Business and Marketing

BA (Hons) International Marketing and Business

BA (Hons) Advertising and Marketing Communication

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