Mohammed is programme leader for the undergraduate International Business and International Marketing and Business courses. The latter of which is offered with language pathways in French and Mandarin Chinese. These courses develop the knowledge and skills needed to succeed in an increasingly globalised marketplace. Students’ study the international dimensions of each subject area, enabling them to understand the complexities of conducting business overseas.
Mohammed contributes to a number of undergraduate marketing modules and is module leader for Principles of Marketing and the popular Sports Marketing module. The Principles of Marketing module provides both an introduction to the topic as well as providing students with a basic grounding in the theory and practice of marketing as a business management discipline. The Sports Marketing module builds on students' existing generic knowledge of marketing and offers students the opportunity to focus on the application of marketing principles to the to the more specialised and contextualised sports industry.
Mohammed is also module leader for the Retail Management and Marketing module which is delivered to corporate clients on the Management Programme. This offers students the opportunity to focus on the application of marketing principles to the fast-paced and dynamic retail sector. Subjects covered range from the psychological aspects of consumer behaviour to the integration of important financial concepts that, whilst often considered challenging by marketing students, are thoughtfully presented and rehearsed in the context of real-word business challenges.
At postgraduate level, Mohammed is module leader for the Business In Context module, which is an underpinning business module for students on a number of specialist postgraduate degrees. The module provides an introduction to business and examines the complex and dynamic environment in which business operate. The module focuses on key business activities which include marketing, finance and accounting, and assesses the complex interactions that operate within and between these business activities and their business contexts.
Mohammed frequently draws on his own considerable commercial experience to bring theoretical principles to life in lectures and seminars. Throughout his career, firstly with Caterpillar, Land Rover, MG Rover, Tata and latterly with Cooper-Bussman, Mohammed has developed a keen appreciation of the importance of inter-disciplinary awareness; integrating marketing thinking with broader commercial and business know-how, reflecting the exacting demands of employers in today’s increasing competitive graduate sector.
Mohammed’s students value the highly topical nature of much of the course material, and positive feedback from students emphasises his approachability and commitment to student centred learning. Prior to joining DMU, Mohammed completed his teacher training at Birmingham City University and particularly enjoyed the challenge of lecturing to small and large groups of learners from a diverse range of cultures, backgrounds, abilities and ages.
Mohammed’s MSc dissertation explored Islamic banking and finance as a developing niche for UK banks, a theme developed further by exploring the marketing of Islamic financial services in the UK for his MBA. Mohammed also possesses experience of supervising students with their dissertations and projects at both undergraduate and postgraduate levels.