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Dr Mark Ojeme

Job: Lecturer in Marketing

School/department: Faculty of Business and Law

Address: Hugh Aston Building, De Montfort University

T: +44 (0)116 250 6487

E: mark.ojeme@dmu.ac.uk

W: dmu.ac.uk/bal

 

Personal profile

Mark Ojeme has worked as an Associate Lecturer at Newcastle Business School, Northumbria University, He has interest and in depth knowledge in the subject area of International Marketing. Mark Ojeme successfully graduated in 2015 with a PhD in Marketing. Mark Ojeme PhD investigated a Business to Business (B2B) relationship in the context of Small and Medium Enterprises (SMEs) and Bank Relationship Building. 

Research interests/expertise

Mark Ojeme has research interests in the area of relationship sustainability covering SMEs and Bank relationship management, B2B and B2C relationship building, customer relationship marketing, relationship sustainability in digitised services. 

Areas of teaching

  • Principles of Marketing
  • International Marketing
  • Customer Relationship Management
  • Research Methods  

Qualifications

PhD in Marketing

MSc in Management

BSc in Economics

Diploma in Banking and Finance

Membership of external committees

Academy of Marketing B2B SIG

Membership of professional associations and societies

Associate Member, Chartered Management Institute (CMI) Membership No: 4253544.

• Member, Academy of Marketing SIG (administrator).

• Member, Academy of Marketing on Education.

• Graduate member, Nigerian Institute of Management (NIM) Membership No: 115974.

• Associate Member, Institute of Chartered Economics of Nigeria (ICEN). Membership No: 2181.

• Member, Academy of Marketing (AM).

• Member, International Colloquium of Relationship Marketing (ICRM)

Conference attendance

1) Ojeme M., Robson A. J., Coates N (2016). “Business to Business (B2B) Relationship Assessment of Commitment and Behavioural Intention – Nigerian SME-banking Relationship”, Academy of Marketing Conference 2016,

2) Ojeme M., Robson A. J., Coates N. (2015). Defining Trust in a B2B Relationship - The SMEs’ Perspective, accepted in the Academy of Marketing, July 2015, as part of conference contributions. Limerick University, Ireland.

3) Ojeme M., Robson A. J., Coates N (2014), Nigerian SMEs - Commitment and Loyalty to their Retail Banks, accepted in the Academy of Marketing Conference, July 2014, conference proceedings.

4) Ojeme M., Robson A. J., Coates N. (2014), B2B Relationship Marketing – An assessment of the Nigerian SME-Bank Relationship. Working paper accepted in the International Colloquium on Relationship Marketing (ICRM) 2014, Newcastle University.

5) Ojeme M. (2014), The perspectives of Small and Medium Enterprise Commitment Relationship with their Banks – a Nigerian study University of Northumbria Conference Proceedings.

6) Ojeme M., Robson A. J., Coates N. (July 2013) “An Investigation into Small and Medium Enterprises (SMEs) commitment to retail banks in Nigeria, accepted in the Academy of Marketing Conference, July 2013, working paper.

7) Ojeme M., Ogba, I.E., Robson A. J., Coates N. (July 2013)  A Model of Affective Commitment in Small and Medium Enterprise Relationship to Retail Banks in Nigeria (working paper), Academy of Marketing Conference, July

Recent research outputs

1) Ojeme M., Robson A. J., Coates N. (2016) Nigerian SMEs - Commitment and Loyalty to their Bank, Journal of Financial Service Marketing, 21(4), 325-339

2) Robson A. Ojeme. M., Coates N (2016). 'The SMEs' Perspective of Trust in a B2B Relationship, Journal of Financial Service Marketing, (21 (2), pp 103–112

Professional esteem indicators

1) 2016 best paper submission in Entrepreneurial and Small Business Marketing - Academy of Marketing Conference. Paper selected for special issue submission in journal of financial service marketing

2) 2015 best paper submission in Entrepreneurial and Small Business Marketing - Academy of Marketing Conference. Paper selected for special issue submission in journal of financial service marketing

3) 2014 best paper submission in Entrepreneurial and Small Business Marketing - Academy of Marketing Conference. Paper selected for special issue submission in journal of financial service marketing.

4) Appointed to review papers at the Journal of African Business (JAB) 2015

5) Appointed to review papers at the Northumbria University Newcastle Business School Doctoral Conference 2013.

6) Nominated for Society Best President in 2014 at the Northumbria Student Union Society Award Night. 

7) Nominated for Best Grant Application in 2014 at the Northumbria Student Union Society Award Night.  

Revised and Resubmitted Papers

Ojeme M., Robson A. J., Coates N. “Investigating the Nigerian Small and Medium Enterprises (SME)-banking long term relationship building”. Revised and resubmitted to the International Journal of Bank Marketing.

Peer Review Manuscript

Ojeme M. “Assessing the Impact of Relationship Length in the SMEs and Bank Association” submitted to the Journal of Financial Service Marketing.

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