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Mrs Julia Cook

Job: Undergraduate Subject Leader Marketing

Faculty: Business and Law

School/department: Faculty of Business and Law

Address: De Montfort University, The Gateway, Leicester, LE1 9BH

T: 0116 2551551 ext 6094

E: jkcook@dmu.ac.uk

W: www.dmu.ac.uk/bal

 

Personal profile

After an extensive period in industry working in product, brand & marketing management roles for major blue chip companies such a Land Rover & Bostik and working Agency side for a regional communications agency, I moved to DMU. My teaching revolves around all areas of marketing, advertising, PR and branding. In addition to my teaching role I am involved in the development of all the marketing programmes and modules and the management of the undergraduate marketing subject area. 

Research interests/expertise

Advertising, PR, other areas of marketing communications, digital marketing and teaching 

Areas of teaching

Marketing

Branding

Advertising

Qualifications

Bsc Managerial & Administrative Studies – specialising in marketing

Postgraduate Diploma in marketing

Courses taught

Advertising & Promotion

Contemporary Issues in Advertising & PR

The Brand Portfolio

Placement Supervision

Honours and awards

VCDTA 2014

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